First, from the article
Quote:
While multiple league sources said no team outside of Notre Dame offers a clear and substantial revenue boost via expansion, there could be other factors to consider, with the ACC hoping to head off any potential moves by the Big 12 or Pac-12 that could jeopardize its place as the clear No. 3 conference.
Is the ACC really the clear #3 conference? Someone really thinks that?
Second, combining the ACC - Big12 - PAC12 does something college football broke back in the 80s which is the collective bargaining of lots of teams together. It could let you rebuild college football in an image of what used to be interesting, regional matchups. The SEC and Big10 don't generate enough content for espn and Fox by themselves, so a large coast to coast conference could make sense. It would also get a very large vote at any playoff negotiations simply becuase of the number of schools (and people) it represents.
The coalition would be very hard to maintain because of its size, but getting those regional rivalries, especially for the non revenue sports, along with the national spotlight style games throughout the season could be interesting.