historian said:
Why wouldn't WBB receive TV revenue? Every Baylor game was on TV somewhere, although many were on ESPN+. The program should bring in some revenue for that.
I have been told be those in Baylor Athletic Dept that the WBB tv is part of the MBB contract, but no revenue is assigned to WBB because the ratings are so low. Remember, we have a premier WBB program. One of the best, if not the best in the nation. We have a great following. Most colleges don't come close to us.
I would assume that our WBB fans make significant contributions to Baylor that help offset the operating deficit.