Being the toughest, hardest working & most competitive won't cut it

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ARLINGTON, Texas — If you’ve been around Baylor football any period of time over the last three years, you’ve heard or read the following quote at least a dozen times from head football coach Matt Rhule.

“I like to think that our brand is that we want to be the toughest, hardest working, most competitive team in the country,” Rhule said at Big 12 Media Days.