Since teaming up with fellow owners Ashley and Brian in 2011 as a part-time employee, Colt has climbed the ranks and currently handles publishing as well as the day-to-day functions of SicEm365. While also a creator of content in the football and football recruiting areas, Colt spends a large portion of his time focusing on the growth of the site as well as in-house marketing and advertising.
For lack of a better term, this decision "modernizes" the model for the football program and thoroughly addresses the reality of the NIL landscape as things stand today.
Coaching, quarterbacks, linemen and more have played key roles in getting Baylor to where it is: 1-3. What are the details of the story of this team so far though?