WACO, Texas -- As part of the Fan First Era, and thanks to the generosity of several Baylor families, Baylor Athletics is excited to launch Fan First Concessions Pricing — designed to make game days more affordable and family friendly than ever before. Featuring all-time low prices — leading the Big 12 Conference and among the lowest in the state of Texas — this effort ensures game day memories don't come with big price tags.
Beginning Fall 2026 at McLane Stadium, fans will enjoy classic discounted favorites, brand-new Baylor-exclusive menu items and surprise concession promotions throughout the season.
Baylor is introducing the 254 Classics Menu, featuring six fan-favorite concession items at consistently discounted prices, available at every home football game.
254 Classics Menu Items:
- $2 Popcorn
- $2 16 oz. Fountain Drink
- $5 Souvenir Cup
- $5 Nachos
- $4 Hot Dog
- $4 Bavarian Pretzel
To complement the 254 Classics, Baylor Athletics, in partnership with Sodexo, is introducing an all-new lineup of Baylor-themed signature concessions debuting this fall at McLane Stadium. Headlined by the Bear Claw — an oversized pastry finished with cinnamon and a bold green-and-gold glaze — these Baylor-inspired creations are designed to become instant favorites and make game days on the Brazos even more unique.
️Additional Signature Menu Items:
Sic ‘Em Sliders
Dr Pepper® pulled pork or pulled chicken sandwiches served with house-made chips
Indy & Belle Touchdown Tacos
Al pastor chicken with roasted pineapple salsa, cilantro, onion, and Gold Rush queso on a corn tortilla.
Sic ‘Em Smashburger
Double smash patties topped with Gold Rush queso, house jalapeños, crispy cheddar onions, and tamarind BBQ sauce
The Baylor Line Dog
Nathan's® all-beef hot dog loaded with Texas chow chow, queso, and chicharrónes
The 1845 Baylor Bear Family Pack for only $18.45
Four hot dogs, four 16 oz. sodas, and four cans of Pringles® — built for Baylor families
These new offerings will be featured alongside rotating concession promotions and other new signature offerings throughout the season.
In addition, students may continue to purchase $1 waters at select games by showing their Baylor student ID.
