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Asked how a new media rights figure could surpass $43 million per program, Yormark told CBS Sports, "I'm a good salesman." He stressed the value of live sports -- the unknown of who is going to win -- which has long been the attraction of TV rights.
I don't believe in flat," Yormark said of his conference. "We've got to go up. We've made a very compelling case. We're also selling a future vision. If you buy into my vision of where we're going to take this conference, how we nationalize, how we build our brands -- in partnership -- then you'll hopefully get to a point where you rationalize the number that I need in order to do this deal."
Sources: @Big12Conference may have a new deal with Fox and ESPN in as little as weeks. The significance is that the Big 12 could reach agreement on a new deal ahead of the @pac12 which is currently on the open market. https://t.co/fHVPPOp4QY
— Dennis Dodd (@dennisdoddcbs) October 20, 2022
