"This is Bear Country"
A phrase that has become synonymous with Baylor football mediocrity, during a 14 year span when the Bears didn't post a winning record and had three different coaches try to run the program. This is Bear Country was what every fan, including Colt Barber in his most recent letter to us S365 faithful, saw when they entered the now demolished Floyd Casey Stadium, only because Baylor couldn't find enough fans to fill the entire stadium.
Now our marketing/athletic department has resurrected the slogan for a new merchandise campaign as we entered this season on a 4 game losing streak. In an effort to make some money, the administration brought back this (almost) forgotten phrase to rub its nasty mojo on the football program yet again. At least the former iteration wasn't in this current color scheme.
Bears are cursed as long as this phrase is being peddled by the university.
A phrase that has become synonymous with Baylor football mediocrity, during a 14 year span when the Bears didn't post a winning record and had three different coaches try to run the program. This is Bear Country was what every fan, including Colt Barber in his most recent letter to us S365 faithful, saw when they entered the now demolished Floyd Casey Stadium, only because Baylor couldn't find enough fans to fill the entire stadium.
Now our marketing/athletic department has resurrected the slogan for a new merchandise campaign as we entered this season on a 4 game losing streak. In an effort to make some money, the administration brought back this (almost) forgotten phrase to rub its nasty mojo on the football program yet again. At least the former iteration wasn't in this current color scheme.
Bears are cursed as long as this phrase is being peddled by the university.