Sorry for the crazy copy and paste. Baylor at #44
College Athletics Valuations 2024
Rank
Program
Valuation
Revenue
Conference
City
Public/Private
1.
Ohio State University
$1.318B
$280M
Big Ten
Columbus, OH
public
2.
University of Texas at Austin
$1.281B
$271M
SEC
Austin, TX
public
3.
Texas A&M University
$1.264B
$279M
SEC
College Station, TX
public
4.
University of Michigan
$1.062B
$230M
Big Ten
Ann Arbor, MI
public
5.
University of Alabama
$978M
$200M
SEC
Tuscaloosa, AL
public
6.
University of Notre Dame
$969M
$224M
ACC
Notre Dame, IN
private
7.
University of Georgia
$950M
$210M
SEC
Athens, GA
public
8.
University of Nebraska
$943M
$205M
Big Ten
Lincoln, NE
public
9.
University of Tennessee
$940M
$202M
SEC
Knoxville, TN
public
10.
University of Oklahoma
$928M
$199M
SEC
Norman, OK
public
11.
Penn State University
$924M
$202M
Big Ten
University Park, PA
public
12.
University of Southern California
$923M
$212M
Big Ten
Los Angeles, CA
private
13.
Louisiana State University
$916M
$200M
SEC
Baton Rouge, LA
public
14.
University of Florida
$865M
$189M
SEC
Gainesville, FL
public
15.
University of Wisconsin
$838M
$198M
Big Ten
Madison, WI
public
16.
Clemson University
$800M
$196M
ACC
Clemson, SC
public
17.
University of Oregon
$780M
$151M
Big Ten
Eugene, OR
public
18.
University of Arkansas
$776M
$167M
SEC
Fayetteville, AR
public
19.
University of Kentucky
$775M
$174M
SEC
Lexington, KY
public
20.
Auburn University
$772M
$195M
SEC
Auburn, AL
public
21.
University of Iowa
$747M
$167M
Big Ten
Iowa City, IA
public
22.
Michigan State University
$740M
$171M
Big Ten
East Lansing, MI
public
23.
Stanford University
$687M
$180M
ACC
Stanford, CA
private
24.
Florida State University
$673M
$170M
ACC
Tallahassee, FL
public
25.
University of Illinois
$665M
$148M
Big Ten
Champaign, IL
public
26.
Duke University
$659M
$153M
ACC
Durham, NC
private
27.
University of Washington
$658M
$152M
Big Ten
Seattle, WA
public
28.
Indiana University
$653M
$145M
Big Ten
Indianapolis, IN
public
29.
University of Mississippi
$651M
$142M
SEC
Oxford, MS
public
30.
University of South Carolina
$650M
$160M
SEC
Columbia, SC
public
31.
University of Miami
$639M
$160M
ACC
Coral Gables, FL
private
32.
University of Minnesota
$637M
$149M
Big Ten
Minneapolis, MN
public
33.
Texas Tech University
$619M
$147M
Big 12
Lubbock, TX
public
34.
University of Louisville
$595M
$143M
ACC
Louisville, KY
public
35.
University of Missouri
$590M
$142M
SEC
Columbia, MO
public
36.
Purdue University
$567M
$124M
Big Ten
West Lafayette, IN
public
37.
University of Kansas
$553M
$128M
Big 12
Lawrence, KS
public
38.
Vanderbilt University
$551M
$125M
SEC
Nashville, TN
private
39.
Texas Christian University
$542M
$149M
Big 12
Fort Worth, TX
private
40.
UNC-Chapel Hill
$539M
$139M
ACC
Chapel Hill, NC
public
41.
University of Arizona
$532M
$143M
Big 12
Tucson, AZ
public
42.
University of Pittsburgh
$524M
$137M
ACC
Pittsburgh, PA
public
43.
Mississippi State University
$523M
$116M
SEC
Starkville, MS
public
44.
Baylor University
$513M
$137M
Big 12
Waco, TX
private
45.
University of Virginia
$506M
$141M
ACC
Charlottesville, VA
public
46.
Oklahoma State University
$500M
$122M
Big 12
Stillwater, OK
public
47.
Georgia Tech
$498M
$134M
ACC
Atlanta, GA
public
48.
Iowa State University
$492M
$116M
Big 12
Ames, IA
public
49.
Syracuse University
$487M
$114M
ACC
Syracuse, NY
private
50.
Northwestern University
$486M
$118M
Big Ten
Evanston, IL
private
51.
North Carolina State University
$481M
$121M
ACC
Raleigh, NC
public
52.
University of Maryland
$477M
$121M
Big Ten
College Park, MD
public
53.
Virginia Tech
$474M
$130M
ACC
Blacksburg, VA
public
54.
University of California, Los Angeles
$472M
$105M
Big Ten
Los Angeles, CA
public
55.
University of Colorado
$470M
$127M
Big 12
Boulder, CO
public
56.
University of Utah
$468M
$126M
Big 12
Salt Lake City, UT
public
57.
Kansas State University
$444M
$102M
Big 12
Manhattan, KS
public
58.
Boston College
$443M
$118M
ACC
Chestnut Hill, MA
private
59.
Rutgers University
$417M
$125M
Big Ten
New Brunswick, NJ
public
60.
West Virginia University
$403M
$106M
Big 12
Morgantown, WV
public
61.
Washington State University
$392M
$79M
Pac-12
Pullman, WA
public
62.
University of California, Berkeley
$386M
$126M
ACC
Berkeley, CA
public
63.
Wake Forest University
$362M
$97M
ACC
Winston-Salem, NC
private
64.
Brigham Young University
$357M
$106M
Big 12
Provo, UT
public
65.
Southern Methodist University
$327M
$86M
ACC
Dallas, TX
private
66.
Oregon State University
$326M
$92M
Pac-12
Corvallis, OR
public
67.
San Diego State University
$287M
$104M
MWC
San Diego, CA
public
68.
Arizona State University
$279M
$115M
Big 12
Tempe, AZ
public
69.
University of Cincinnati
$216M
$87M
Big 12
Cincinnati, OH
public
70.
University of Central Florida
$181M
$85M
Big 12
Orlando, FL
public
71.
University of Connecticut
$178M
$93M
Big East
Storrs, CT
public
72.
Boise State University
$176M
$61M
MWC
Boise, ID
public
73.
East Carolina University
$153M
$63M
AAC
Greenville, NC
public
74.
University of South Florida
$150M
$71M
AAC
Tampa, FL
public
75.
University of Memphis
$148M
$64M
AAC
Memphis, TN
public

Feels about right, tbh. There are some schools within a few spots above us that I might want the math double checked, but I think anywhere in the 38-46 range would seem accurate.

I am actually shocked we are this high. We are higher than UCLA, the Arizona schools, BYU, etc. I was a Mississippi State fan growing up. I think we should be above them, but they get that nice SEC revenue too.

My thought is that actual valuation experts would cringe at this.

Obviously any evaluation comes down to the reliability and completeness of the data source as well as the correctness of the data weighting.

That said, some of those rankings are not remotely close to valuations used by broadcasters.
Some WAY too high. Some WAY too low. Many slightly high or low.

It should also be noted that it is a value photo when most folks use value projections.
Baylor hugely benefits both from older broadcast data [2010-2015] as well as from future population trends.
Baylor is one of the schools most impacted from a current "point in time" valuation.

I have no idea as to the accuracy of the numbers, but if you had asked me where Baylor ranked in the hierarchy of teams based upon value - I would have guessed somewhere around where we landed in this list.

Quote:

---

It isn't surprising that the top of the list is dominated by SEC and Big Ten schools due largely to each conference's massive media rights deals.

In aggregate, the SEC is worth $13.3 billion, an average of $832 million per school; followed by the Big Ten at $13.2 billion, an average of $734 million per school; the ACC at $9.6 billion, or $562 million per school; and the Big 12, at $6.7 billion, or $420 million per school.

---

To think Vandy and Ms State get double our media income is mind boggling. And according to insiders the ACC contract will continue to put distance between us and the ACC every year going forward.

Aliceinbubbleland said:

---

Quote:

---

It isn't surprising that the top of the list is dominated by SEC and Big Ten schools due largely to each conference's massive media rights deals.

In aggregate, the SEC is worth $13.3 billion, an average of $832 million per school; followed by the Big Ten at $13.2 billion, an average of $734 million per school; the ACC at $9.6 billion, or $562 million per school; and the Big 12, at $6.7 billion, or $420 million per school.

---

To think Vandy and Ms State get double our media income is mind boggling. And according to insiders the ACC contract will continue to put distance between us and the ACC every year going forward.

---

A large portion of this is assessing the present value of the income stream, which is, of course, higher for SEC and BIG schools based upon their TV contract.

OsoCoreyell said:

---

Aliceinbubbleland said:

---

Quote:

---

It isn't surprising that the top of the list is dominated by SEC and Big Ten schools due largely to each conference's massive media rights deals.

In aggregate, the SEC is worth $13.3 billion, an average of $832 million per school; followed by the Big Ten at $13.2 billion, an average of $734 million per school; the ACC at $9.6 billion, or $562 million per school; and the Big 12, at $6.7 billion, or $420 million per school.

---

To think Vandy and Ms State get double our media income is mind boggling. And according to insiders the ACC contract will continue to put distance between us and the ACC every year going forward.

---

A large portion of this is assessing the present value of the income stream, which is, of course, higher for SEC and BIG schools based upon their TV contract.

---

I kind of thought that too, but the revenue compared to valuation is all over the board.

I understood, perhaps incorrectly, that SMU paid their way into the ACC for ten years. I wonder how the money would flow to SMU if they are successful in advancing through the playoffs? Would this playoff revenue be separate income and they will share with other ACC teams?

CNBC Fast Money just had the creater of this list on now. He detailed how NIL was formed four years ago and since that time has agreed to backpay billions to players in the last decade. And that will increase in the coming years.

He says schools in the middle pack will find their budgets wrecked. It will be impossible to fund the NIL backpay. The solution is Private Equity.

His example was Clemson who formed Clemson Ventures which he believes was formed as Private Equity to fund leaving the ACC.

I have a feeling this is a rubber band that is being stretched to the maximum before it breaks.

That's all someone's guess. But no chance we're above UCLA, Cuse, SMU

I noted we ranked 13th out of all schools in the XII and ACC combined. I did not include ND as ACC. Also more valuable than 5 B10 schools. It should be noted.

Is Cougar High the only P4 school outside the Top 75? Yikes.