Wonder what the buyout is gonna be on that. I think it is good for ratings and drama to hopefully keep him in the big 12.

Deion Sanders receives 5-year, $54 million contract extension at Colorado thru 2029 season. In 2025, Sanders’ base salary increases to $10 million, among nation’s highest 10 paid coaches

— Brett McMurphy (@Brett_McMurphy) March 28, 2025

It might be a little risky… but I think CU is factoring in the dumpster fire he inherited and the visibility his presence brings to the school.

No natty?

No conference championship?

Losses to 5-7 Kansas and 7-6 Nebraska by double digits with generational talent....

37th best recruiting class in the nation, 4th in the Big 12, and 27th class in transfer. Seems like a risky extension to make a top 10 paid coach https://t.co/LYffxVdRTN

— CFB Home (@CFBHome) March 28, 2025

It's the Dallas Cowboys approach. Wins and losses only matter to a degree. Brand recognition and high ratings are what's most important right now. Usually those two go hand in hand, but if Colorado goes 7-5 or 8-4 with Deion at the helm, they will remain in the spotlight. And it will justify the salary.

So we lost only by virtue of a Hail Mary final play to a top-10 paid coach.

Can Deion keep his performance going when he no longer has sons on the team?

As said, he's brought life to that campus. Applications, donations and excitement and team GPA is up. Just keep improving.

He's a lightning rod but has done what Colorado needed:

1. Inject life into the school and athletic program
- applications up
- apparel sales up
- all over the media

2. Be more competitive on the field
- it ain't consistent but they are winning more
- recruiting isn't UGA elite but it's definitely way better

3. Be a coach of the times
- love it or hate he uses social media
- he's the biggest portal experimenter of all time

When people tune into ESPN or whatever sports show the talking heads will be talking about Colorado and Prime's new contract. Obviously it comes down to wins at some point but when you've been in the darkness for 2 decades (a season or two aside) then becoming a media darling and winning 7-8 games isn't half bad.

BearlyBeloved said:

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Can Deion keep his performance going when he no longer has sons on the team?

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I can see how the team's performance could be improved as a result. No allusion to his sons' football ability, just the intangibles of their presence having been a distraction in some ways.

54 million will not keep Deon in Boulder.

Tell your stupid ba sta rd kid to pay his bills.

https://sports.yahoo.com/article/mercedes-benz-wants-car-back-020518212.html

KaiBear said:

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54 million will not keep Deon in Boulder.

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The team's performance might

The University of Colorado athletic department is projecting a $27M deficit for the fiscal year ending June 2026.

It will also need $11.9M from the university and $2.2M from student fees, according to @USATODAY.https://t.co/TtwQh5CXtg pic.twitter.com/z60PkTSBUC

— Sports Business Journal (@SBJ) December 2, 2025

Colorado Football and Deion Sanders plan to issue fines to players for misconduct 🤯

Some fines include:
- Late to practice: $500
- No show: $2,500
- Late to meeting or film: $400
- No show meeting/film session: $2,000
- Late to conditioning: $1,000
- No show conditioning:… pic.twitter.com/NTvK2Bydbh

— College Football Alerts  (@CFBAlerts_) January 26, 2026

They would do better to hire better players.