Big 12 Commissioner Brett Yormark announced that the conference will distribute a record $558 million to its member institutions.

— Matt Murschel (@osmattmurschel) May 30, 2025

New Big12 schools EADA Grand Total Revenue figures for FY24; In Millions (FY23 Revenue for comparison):

Kansas $215 ($206)
Baylor $148 ($137)
Colorado $147 ($136)
TCU $142 ($149)
Arizona $139 ($139)
Ok St. $132 ($119)
BYU $130 ($106) **
Arizona St $127 ($128)
Texas Tech $115… https://t.co/qwSndMvbU7

— Jeff Fuller (@jjfuller72) May 31, 2025

New EADA "Grand Total Revenue" for FY24;

SEC schools (by National rank; In Millions):

1- Texas $320
3- Bama $243
5- Georgia $242
7- Texas A&M $232
10- LSU $220
13- Tenn $205
15- Kentucky $194
16- Auburn $193
17- Oklahoma $189
20- So Car $184
22- Florida $181
26-… https://t.co/cxXjcPOxi0

— Jeff Fuller (@jjfuller72) June 1, 2025

Kansas $215 ($206)
Baylor $148 ($137)
Colorado $147 ($136)
TCU $142 ($149)
Arizona $139 ($139)
Ok St. $132 ($119)
BYU $130 ($106) **
Arizona St $127 ($128)
Texas Tech $115 ($124)
Utah $112 ($111)
K-State $106 ($102)
WVU $106 ($103)
Iowa St $101 ($93)
Houston $99 ($84) **
UCF $93 ($88) **
Cincy $90 ($77) **

**Half Share Big-12 payouts for FY 2024

-While UCF only jumped $5M, Cincy went up $13M, Houston was up $15M, and BYU surged up $24M... I would not be surprised if BYU was in the top 2 of the conference revenue-wise within the next 2 years, when the Cougs start receiving a full-share conference payout

-Kansas continues a second year being head and shoulders above the rest of the Big12 (In FY22 they only reported $125M)... & the gap between the Jayhawks, and #2 Baylor, is bigger than the gap between Baylor and #16 Cincy; this is likely related to their huge capital campaign fundraising towards the recent rebuild of their football stadium, but impressive nonetheless.

-All Pac-12 additions fiscally flat YOY, except Colorado, who reported $11M more this year; these figures and next year's report will represent the last two years of Pac-12 payouts, and the recent payouts were down from the payouts reflected in these new numbers, so don't expect those 4 schools to surge up too much in the next EADA report a year from now (except maybe Colorado & ASU with their recent success in Football)

I'm not understanding why Kansas gets more.

You just posted why in your previous message

Within the Big 12, the numbers show Baylor's $$ is quite competitive.

Within the country, we lag SEC/Big10.

But once the new system kicks in (if the House case settlement is approved after court delays), everything changes.

There are 2 different things being discussed here.

Payout from Big 12..and revenue generated

I don't see payouts listed...if were 2nd in revenue..Mack is doing hella job.

jrock42 said:

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You just posted why in your previous message

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I got that...

"this is likely related to their huge capital campaign fundraising towards the recent rebuild of their football stadium, but impressive nonetheless."

But I'm confused as to why the B12 is in the mix. They can raise as much as they want by why is the B12 distributing it to them?

BearFan33 said:

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jrock42 said:

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You just posted why in your previous message

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I got that...

"this is likely related to their huge capital campaign fundraising towards the recent rebuild of their football stadium, but impressive nonetheless."

But I'm confused as to why the B12 is in the mix. They can raise as much as they want by why is the B12 distributing it to them?

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I see now....the total is athletic department revenue (includes fundraising).