Excerpts from Forbes article on Sept 30, 2021
"Today, several alumni and prominent University of Oregon donors, including NIKE co-founder Phil Knight, Pat Kilkenny, Ed Maletis, Jim Morse, and the Pap Family are announcing the formation of Division Street, Inc., a sport venture that will assist Oregon student athletes in monetizing their NIL.
Former VP and GM of NIKE Women, Rosemary St. Clair, will serve as the CEO of the new entity, with former NIKE VP of Sports Marketing Rudy Chapa will serve as Chairman of the Board.
"Student-athletes have a full plate, and figuring out how to monetize their brands is an incredible challenge," said St. Clair. "Our team has spent decades building the brands of the world's best athletes, and we will use that experience to elevate NIL opportunities by bringing in leading expertise across brand, marketing, sponsorship, digital and creative to support all Oregon student-athletes, inclusive of every sport and across gender."
Former Oregon women's basketball star Sabrina Ionescu, and the No. 1 pick of the 2020 WNBA Draft, will serve as Chief Athlete Officer. In this role, she will serve as a senior advisor to the Division Street team to ensure the voice of the athlete is at the center of all the company's work. Additionally, she will share her knowledge as a high-profile athlete with a growing portfolio of top-tier partnerships with Oregon student athletes through quarterly seminars."
Link for entire article
https://www.forbes.com/sites/kristidosh/2021/09/30/phil-knight-and-former-nike-execs-launch-oregon-focused-nil-company/?sh=51b5a8798927
"Today, several alumni and prominent University of Oregon donors, including NIKE co-founder Phil Knight, Pat Kilkenny, Ed Maletis, Jim Morse, and the Pap Family are announcing the formation of Division Street, Inc., a sport venture that will assist Oregon student athletes in monetizing their NIL.
Former VP and GM of NIKE Women, Rosemary St. Clair, will serve as the CEO of the new entity, with former NIKE VP of Sports Marketing Rudy Chapa will serve as Chairman of the Board.
"Student-athletes have a full plate, and figuring out how to monetize their brands is an incredible challenge," said St. Clair. "Our team has spent decades building the brands of the world's best athletes, and we will use that experience to elevate NIL opportunities by bringing in leading expertise across brand, marketing, sponsorship, digital and creative to support all Oregon student-athletes, inclusive of every sport and across gender."
Former Oregon women's basketball star Sabrina Ionescu, and the No. 1 pick of the 2020 WNBA Draft, will serve as Chief Athlete Officer. In this role, she will serve as a senior advisor to the Division Street team to ensure the voice of the athlete is at the center of all the company's work. Additionally, she will share her knowledge as a high-profile athlete with a growing portfolio of top-tier partnerships with Oregon student athletes through quarterly seminars."
Link for entire article
https://www.forbes.com/sites/kristidosh/2021/09/30/phil-knight-and-former-nike-execs-launch-oregon-focused-nil-company/?sh=51b5a8798927