Rebuilding The Brand Of The Big 12

July 27, 2021

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Texas and Oklahoma have left Big 12 and the remaining eight have time on their side. In a society of instant gratification, patience is still a virtue to behold. Patience to see the next domino, to see the next move by another conference.

The next move by another television network or streaming service. In an ever changing environment, the only constant is change.

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