3 years ago yesterday, the @BaylorAthletics Nike rebrand was introduced. #BaylorUnited #SicEm pic.twitter.com/hfMcuiMlNC

— BUniform Tracking (@BaylorUni) April 14, 2022

Yep it is time for it to go. However it will not realistically go until after it has been the brand for about 2-3 more years. We are well over due for some serious new wrinkles though to the football unis. Such as at least metallic yellow helmets and metallic green helmets.

Lot of damn trophies and championships in the last 3 years..just sayin'.

And for it to be 'time to go' after 3 years.. that's not how you build a brand.. You may not like the brand .but that's tough titty.

I like everything about our uniforms. In saying that, I am a child of the 70s and early 80s, so I too thought of BU football in terms of uniforms in those days. But in truth, our uniforms changed back then also, and I am more than flexible about accepting current trends. I say keep what we've got and use combinations of it.

PartyBear said:

---

Yep it is time for it to go. However it will not realistically go until after it has been the brand for about 2-3 more years. We are well over due for some serious new wrinkles though to the football unis. Such as at least metallic yellow helmets and metallic green helmets.

---

Stefano DiMera said:

---

Lot of damn trophies and championships in the last 3 years..just sayin'.

And for it to be 'time to go' after 3 years.. that's not how you build a brand.. You may not like the brand .but that's tough titty.

---

Alot of damn trophies and championships under the last branding as well. But neither brandings caused that to happen. Additionally I have been around Baylor long enough to know that given brandings dont last any where close to "forever" in fact they last on avg about 5- 6 years here hence my 2- 3 years left of this branding comment.

This is Baylor's first rebranding that standardized colors and lettering across all sports. There were always various shades of green and gold, and various fonts in different programs. How long this first all-sports branding lasts will be interesting to see.

When considering change, always remember that it could be worse:

Ugh I really dont like it. The bright gold is where its at.Even the growling bear decal just feels so generic.

I like it.

BearlyBeloved said:

---

When considering change, always remember that it could be worse:

---

I love the second one. The first bear sucks.

gobears20 said:

---

3 years ago yesterday, the @BaylorAthletics Nike rebrand was introduced. #BaylorUnited #SicEm pic.twitter.com/hfMcuiMlNC

— BUniform Tracking (@BaylorUni) April 14, 2022

---

A day that will live in infamy

Stefano DiMera said:

---

Lot of damn trophies and championships in the last 3 years..just sayin'.

And for it to be 'time to go' after 3 years.. that's not how you build a brand.. You may not like the brand .but that's tough titty.

---

Bingo.

Updated uniform record:

🟢⚪️⚪️: 3-3
🟢🟢🟢: 10-3
🟡🟡🟡: 3-0
🟢🟢🟡: 1-0
⚪️⚪️⚪️: 2-1
🟢🟡🟢: 0-1
🟢⚪️🟢: 3-2
⚪️⚪️🟢: 1-1
🟡🟢🟡: 1-1
🟢🟢⚪️: 1-0

— BUniform Tracking (@BaylorUni) January 2, 2022

Honestly, count me among those that think the rebranding is a failure. It was too loose from the get-go as you can see from the initial picture. It also served to offend a lot of old fuddy duddies by getting rid of basically the only constant in Baylor Football: gold helmets.

For all the beating of the drum Baylor did about what the real school colors are, it sure did look stupid when the basketball team won a natty wearing dark ****ing gray. Idk how you defend the rebranding after that. Literally the biggest athletic achievement in school history and we're wearing gray because of how wildly inconsistent the rebrand is regarding what teams get to wear what colors.

DST said:

---

Honestly, count me among those that think the rebranding is a failure. It was too loose from the get-go as you can see from the initial picture. It also served to offend a lot of old fuddy duddies by getting rid of basically the only constant in Baylor Football: gold helmets.

For all the beating of the drum Baylor did about what the real school colors are, it sure did look stupid when the basketball team won a natty wearing dark ****ing gray. Idk how you defend the rebranding after that. Literally the biggest athletic achievement in school history and we're wearing gray because of how wildly inconsistent the rebrand is regarding what teams get to wear what colors.

---

Pretty sure they were wearing gray because the team wanted to and it was pretty popular on here too when they did it.

I know everyone calls that color grey we wore in the championship.. but it looked green on my TV so maybe I need to upgrade..

Doesn't matter anyway what they wore . Gonzaga got to wear white.

Bear8084 said:

---

DST said:

---

Honestly, count me among those that think the rebranding is a failure. It was too loose from the get-go as you can see from the initial picture. It also served to offend a lot of old fuddy duddies by getting rid of basically the only constant in Baylor Football: gold helmets.

For all the beating of the drum Baylor did about what the real school colors are, it sure did look stupid when the basketball team won a natty wearing dark ****ing gray. Idk how you defend the rebranding after that. Literally the biggest athletic achievement in school history and we're wearing gray because of how wildly inconsistent the rebrand is regarding what teams get to wear what colors.

---

Pretty sure they were wearing gray because the team wanted to and it was pretty popular on here too when they did it.

---

And his point is that is inconsistent with the public pronouncements about unified branding. Just as the old photo above introducing the new branding shows some sports get to wear gray and or black or a darker green and some don't. Men's hoops got to keep high lighter as well.

That all said if you go to Baylor's website it appears we now have 6 different greens that are official and 3 different golds that are official. Then at the bottom it says metallic gold is allowed and gives its code number but not a sample. So it appears there is already some evolution or backing away from the April 2019 announcement that is now officially sanctioned.

PartyBear said:

---

Bear8084 said:

---

DST said:

---

Honestly, count me among those that think the rebranding is a failure. It was too loose from the get-go as you can see from the initial picture. It also served to offend a lot of old fuddy duddies by getting rid of basically the only constant in Baylor Football: gold helmets.

For all the beating of the drum Baylor did about what the real school colors are, it sure did look stupid when the basketball team won a natty wearing dark ****ing gray. Idk how you defend the rebranding after that. Literally the biggest athletic achievement in school history and we're wearing gray because of how wildly inconsistent the rebrand is regarding what teams get to wear what colors.

---

Pretty sure they were wearing gray because the team wanted to and it was pretty popular on here too when they did it.

---

And his point is that is inconsistent with the public pronouncements about unified branding. Just as the old photo above introducing the new branding shows some sports get to wear gray and or black or a darker green and some don't. Men's hoops got to keep high lighter as well.

That all said if you go to Baylor's website it appears we now have 6 different greens that are official and 3 different golds that are official. Then at the bottom it says metallic gold is allowed and gives its code number but not a sample. So it appears there is already some evolution away from the April 2019 announcement that is now allowed.

---

It has seems pretty unified to me compared to what it was.

I do think we badly needed a unified branding. I hated that our teams used to wear different shades of green and gold.

Having said that, I'm still kind of "meh" on the mustard yellow.

Do you have a link to the six different official greens? Are these Athletics Department official uniforms greens, or more like various greens used in different University publications, etc.?

Six official greens is a lot.

Bear8084 said:

---

PartyBear said:

---

Bear8084 said:

---

DST said:

---

Honestly, count me among those that think the rebranding is a failure. It was too loose from the get-go as you can see from the initial picture. It also served to offend a lot of old fuddy duddies by getting rid of basically the only constant in Baylor Football: gold helmets.

For all the beating of the drum Baylor did about what the real school colors are, it sure did look stupid when the basketball team won a natty wearing dark ****ing gray. Idk how you defend the rebranding after that. Literally the biggest athletic achievement in school history and we're wearing gray because of how wildly inconsistent the rebrand is regarding what teams get to wear what colors.

---

Pretty sure they were wearing gray because the team wanted to and it was pretty popular on here too when they did it.

---

And his point is that is inconsistent with the public pronouncements about unified branding. Just as the old photo above introducing the new branding shows some sports get to wear gray and or black or a darker green and some don't. Men's hoops got to keep high lighter as well.

That all said if you go to Baylor's website it appears we now have 6 different greens that are official and 3 different golds that are official. Then at the bottom it says metallic gold is allowed and gives its code number but not a sample. So it appears there is already some evolution away from the April 2019 announcement that is now allowed.

---

It has seems pretty unified to me compared to what it was.

---

Not hard to achieve compared to what it once was. Not that long ago we had football and women's basketball wearing Nike, men's basketball wearing Adidas, baseball wearing some minor brand I can't even remember the name of, and softball wearing Under Armour. At the same time.

It's better but it's still not good.

While I might not have made all the same choices, it was a major step in the right direction. I am very happy we are partnered with Nike. They are far and away the best at uniform design. I would hate to be with Under Armour.

Regarding the number of greens to choose from, my understanding is that they intend the official color to be used unless for a specific application such as a fabric or leather or metal that using a different color green actually helps the finished product to "look" like the official color. Interestingly, the dark gray is an official secondary color. If you go to Baylor.edu and search for unified brand, there is an extensive explanation of the rules. No telling how much effort went into it. I am also a fan of using the interlocking BU as the principal mark for the University.

I notice recruits almost always pose with the all yellows even though we hardly ever use it

SIC ‘EM! So excited & blessed to be joining the Baylor family!🐻🟢🟡 pic.twitter.com/GZ9QyI2xOB

— Caleb Lohner (@caleblohner) April 23, 2022

Not a fan of the All pickle look. There are other options that are much better.

BBWCBear said:

---

Not a fan of the All pickle look. There are other options that are much better.

---

Agree….the all pickle is a snoozer for me