bear2be2 said:

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PartyBear said:

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BearFan33 said:

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boognish_bear said:

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This whole deal would be worth ~$2-3 million per school per year to completely sell out the Big 12's brand. That's... not that much.https://t.co/UhVGV4ov6w

— Zach Barnett (@zach_barnett) June 13, 2024

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IMO these are good discussions. BY is looking under every rock for revenue and presenting options. We may not like them but it's good to have new ideas and options.

Personally I could accept a name change for the conference if it gets us closer to the P2 in revenue. My cutoff is 5 million per year per school.

The private equity thing is short sighted....a one time bump in revenue sells the future. But the discussion is valuable and something to think about.

---

What do you mean your cut off is 5 million? I assume this means if less than 5 mil per school it isnt worth it. Everything I have seen indicates 30-35 million for the conference which translates to 2 mil or less per school. Either way this naming rights deal doesnt look like it gets XII schools any closer really to Big 2 revenue. Unless I mis read something.

---

And worse, it makes the Big 12 the punchline of a bad joke.

Serious entities don't sell their brand/name to the highest bidder. That's an act of desperation and will be viewed as such by the public.

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I dont know about that. If I have misread this and it is 30-35 million per school, then the Big 2 are going to turn around and do the same thing so their schools make 120-135 million. However again I dont know that I understand the figures and what they mean. My bottom line thinking is if current XII schools are about to make alot more money wiith a naming rights deal, you can be guaranteed that the B10 and SEC are going to turn around and do the same thing but for more $$$.

PartyBear said:

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bear2be2 said:

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PartyBear said:

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BearFan33 said:

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boognish_bear said:

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This whole deal would be worth ~$2-3 million per school per year to completely sell out the Big 12's brand. That's... not that much.https://t.co/UhVGV4ov6w

— Zach Barnett (@zach_barnett) June 13, 2024

---

IMO these are good discussions. BY is looking under every rock for revenue and presenting options. We may not like them but it's good to have new ideas and options.

Personally I could accept a name change for the conference if it gets us closer to the P2 in revenue. My cutoff is 5 million per year per school.

The private equity thing is short sighted....a one time bump in revenue sells the future. But the discussion is valuable and something to think about.

---

What do you mean your cut off is 5 million? I assume this means if less than 5 mil per school it isnt worth it. Everything I have seen indicates 30-35 million for the conference which translates to 2 mil or less per school. Either way this naming rights deal doesnt look like it gets XII schools any closer really to Big 2 revenue. Unless I mis read something.

---

And worse, it makes the Big 12 the punchline of a bad joke.

Serious entities don't sell their brand/name to the highest bidder. That's an act of desperation and will be viewed as such by the public.

---

I dont know about that. If I have misread this and it is 30-35 million per school, then the Big 2 are going to turn around and do the same thing so their schools make 120-135 million. However again I dont know that I understand the figures and what they mean. My bottom line thinking is if current XII schools are about to make alot more money wiith a naming rights deal, you can be guaranteed that the B10 and SEC are going to turn around and do the same thing but for more $$$.

---

This is the real takeaway. If the Big 12 is valued at $5M, each of the SEC and B1G would probably be worth twice that. This means that if they do what we do, they end up just that much further ahead.

That being said, the Big 12 is about to enter an existential crisis regardless of what the P2 do based on the pending revenue sharing with athletes, reductions in value of NCAA tourney units, reduced share of CFP payouts, NIL, etc. all of this effort to raise money through third parties may actually have less to do with competing financially P2 and more to do with remaining even remotely relevant in D1A.

bear2be2 said:

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PartyBear said:

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BearFan33 said:

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boognish_bear said:

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This whole deal would be worth ~$2-3 million per school per year to completely sell out the Big 12's brand. That's... not that much.https://t.co/UhVGV4ov6w

— Zach Barnett (@zach_barnett) June 13, 2024

---

IMO these are good discussions. BY is looking under every rock for revenue and presenting options. We may not like them but it's good to have new ideas and options.

Personally I could accept a name change for the conference if it gets us closer to the P2 in revenue. My cutoff is 5 million per year per school.

The private equity thing is short sighted....a one time bump in revenue sells the future. But the discussion is valuable and something to think about.

---

What do you mean your cut off is 5 million? I assume this means if less than 5 mil per school it isnt worth it. Everything I have seen indicates 30-35 million for the conference which translates to 2 mil or less per school. Either way this naming rights deal doesnt look like it gets XII schools any closer really to Big 2 revenue. Unless I mis read something.

---

And worse, it makes the Big 12 the punchline of a bad joke.

Serious entities don't sell their brand/name to the highest bidder. That's an act of desperation and will be viewed as such by the public.

---

lol european soccer would like a world with you

Aberzombie1892 said:

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PartyBear said:

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bear2be2 said:

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PartyBear said:

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BearFan33 said:

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boognish_bear said:

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This whole deal would be worth ~$2-3 million per school per year to completely sell out the Big 12's brand. That's... not that much.https://t.co/UhVGV4ov6w

— Zach Barnett (@zach_barnett) June 13, 2024

---

IMO these are good discussions. BY is looking under every rock for revenue and presenting options. We may not like them but it's good to have new ideas and options.

Personally I could accept a name change for the conference if it gets us closer to the P2 in revenue. My cutoff is 5 million per year per school.

The private equity thing is short sighted....a one time bump in revenue sells the future. But the discussion is valuable and something to think about.

---

What do you mean your cut off is 5 million? I assume this means if less than 5 mil per school it isnt worth it. Everything I have seen indicates 30-35 million for the conference which translates to 2 mil or less per school. Either way this naming rights deal doesnt look like it gets XII schools any closer really to Big 2 revenue. Unless I mis read something.

---

And worse, it makes the Big 12 the punchline of a bad joke.

Serious entities don't sell their brand/name to the highest bidder. That's an act of desperation and will be viewed as such by the public.

---

I dont know about that. If I have misread this and it is 30-35 million per school, then the Big 2 are going to turn around and do the same thing so their schools make 120-135 million. However again I dont know that I understand the figures and what they mean. My bottom line thinking is if current XII schools are about to make alot more money wiith a naming rights deal, you can be guaranteed that the B10 and SEC are going to turn around and do the same thing but for more $$$.

---

This is the real takeaway. If the Big 12 is valued at $5M, each of the SEC and B1G would probably be worth twice that. This means that if they do what we do, they end up just that much further ahead.

That being said, the Big 12 is about to enter an existential crisis regardless of what the P2 do based on the pending revenue sharing with athletes, reductions in value of NCAA tourney units, reduced share of CFP payouts, NIL, etc. all of this effort to raise money through third parties may actually have less to do with competing financially P2 and more to do with remaining even remotely relevant in D1A.

---

5 million per school per year is my personal line. Everyone's is probably different (including the school presidents).

I think there is a lot of arrogance in the halls of academia. Everyone would like to grab their pearls and say how dare you rename the conference for money. IMO as a conference we can't afford to be arrogant and if the other conferences and fans laugh at our name so what. Look where arrogance got the PAC 12. 5 million a year is a lot of cheese. It would help us close the gap with the P2, at least temporarily. Start winning important games against the P2 and the conference name doesn't matter. We can't do any worse than the "one true champion" debacle.

Personally I think we could be ahead of the curve here for a change.

BylrFan said:

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bear2be2 said:

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PartyBear said:

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BearFan33 said:

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boognish_bear said:

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This whole deal would be worth ~$2-3 million per school per year to completely sell out the Big 12's brand. That's... not that much.https://t.co/UhVGV4ov6w

— Zach Barnett (@zach_barnett) June 13, 2024

---

IMO these are good discussions. BY is looking under every rock for revenue and presenting options. We may not like them but it's good to have new ideas and options.

Personally I could accept a name change for the conference if it gets us closer to the P2 in revenue. My cutoff is 5 million per year per school.

The private equity thing is short sighted....a one time bump in revenue sells the future. But the discussion is valuable and something to think about.

---

What do you mean your cut off is 5 million? I assume this means if less than 5 mil per school it isnt worth it. Everything I have seen indicates 30-35 million for the conference which translates to 2 mil or less per school. Either way this naming rights deal doesnt look like it gets XII schools any closer really to Big 2 revenue. Unless I mis read something.

---

And worse, it makes the Big 12 the punchline of a bad joke.

Serious entities don't sell their brand/name to the highest bidder. That's an act of desperation and will be viewed as such by the public.

---

lol european soccer would like a world with you

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Lots of stupid **** happens in soccer. Major American sports have to this point resisted following that lead.

https://t.co/CnWZY85MpZ pic.twitter.com/9yHSb2VjYy

— Dave Feit (@FeitCanWrite) June 13, 2024

Conference USA in discussions w/companies, most notably Globe Life, for naming rights deal, sources told @ActionNetworkHQ. 1st reported by @RossDellenger. New name possibilities for the multi-million dollar deal include Globe Life Conference USA or Globe Life Conference, sources…

— Brett McMurphy (@Brett_McMurphy) June 13, 2024

Actually that could produce good nation wide PR for XII schools in the commercials. For example instead of a random football game where Mayhem is doing something. He could be wearing gear of a XII school. Hell he could be wearing gear of a XII school if he is just shooting baskets in a driveway in a commercial. There could be alot of pop cultural references to XII schools just casually and nationwide in these commercials.

BearFan33 said:

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Aberzombie1892 said:

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PartyBear said:

---

bear2be2 said:

---

PartyBear said:

---

BearFan33 said:

---

boognish_bear said:

---

This whole deal would be worth ~$2-3 million per school per year to completely sell out the Big 12's brand. That's... not that much.https://t.co/UhVGV4ov6w

— Zach Barnett (@zach_barnett) June 13, 2024

---

IMO these are good discussions. BY is looking under every rock for revenue and presenting options. We may not like them but it's good to have new ideas and options.

Personally I could accept a name change for the conference if it gets us closer to the P2 in revenue. My cutoff is 5 million per year per school.

The private equity thing is short sighted....a one time bump in revenue sells the future. But the discussion is valuable and something to think about.

---

What do you mean your cut off is 5 million? I assume this means if less than 5 mil per school it isnt worth it. Everything I have seen indicates 30-35 million for the conference which translates to 2 mil or less per school. Either way this naming rights deal doesnt look like it gets XII schools any closer really to Big 2 revenue. Unless I mis read something.

---

And worse, it makes the Big 12 the punchline of a bad joke.

Serious entities don't sell their brand/name to the highest bidder. That's an act of desperation and will be viewed as such by the public.

---

I dont know about that. If I have misread this and it is 30-35 million per school, then the Big 2 are going to turn around and do the same thing so their schools make 120-135 million. However again I dont know that I understand the figures and what they mean. My bottom line thinking is if current XII schools are about to make alot more money wiith a naming rights deal, you can be guaranteed that the B10 and SEC are going to turn around and do the same thing but for more $$$.

---

This is the real takeaway. If the Big 12 is valued at $5M, each of the SEC and B1G would probably be worth twice that. This means that if they do what we do, they end up just that much further ahead.

That being said, the Big 12 is about to enter an existential crisis regardless of what the P2 do based on the pending revenue sharing with athletes, reductions in value of NCAA tourney units, reduced share of CFP payouts, NIL, etc. all of this effort to raise money through third parties may actually have less to do with competing financially P2 and more to do with remaining even remotely relevant in D1A.

---

5 million per school per year is my personal line. Everyone's is probably different (including the school presidents).

I think there is a lot of arrogance in the halls of academia. Everyone would like to grab their pearls and say how dare you rename the conference for money. IMO as a conference we can't afford to be arrogant and if the other conferences and fans laugh at our name so what. Look where arrogance got the PAC 12. 5 million a year is a lot of cheese. It would help us close the gap with the P2, at least temporarily. Start winning important games against the P2 and the conference name doesn't matter. We can't do any worse than the "one true champion" debacle.

Personally I think we could be ahead of the curve here for a change.

---

Sorry I fat fingered that - I mean $5B. The PE firms say the Big 12 is worth $5B, so each of the B1G/SEC would probably be worth at least $10B. If accurate, that would mean that any advances in this area would have a minimal impact on the Big 12 relative to those conferences.

Aberzombie1892 said:

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BearFan33 said:

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Aberzombie1892 said:

---

PartyBear said:

---

bear2be2 said:

---

PartyBear said:

---

BearFan33 said:

---

boognish_bear said:

---

This whole deal would be worth ~$2-3 million per school per year to completely sell out the Big 12's brand. That's... not that much.https://t.co/UhVGV4ov6w

— Zach Barnett (@zach_barnett) June 13, 2024

---

IMO these are good discussions. BY is looking under every rock for revenue and presenting options. We may not like them but it's good to have new ideas and options.

Personally I could accept a name change for the conference if it gets us closer to the P2 in revenue. My cutoff is 5 million per year per school.

The private equity thing is short sighted....a one time bump in revenue sells the future. But the discussion is valuable and something to think about.

---

What do you mean your cut off is 5 million? I assume this means if less than 5 mil per school it isnt worth it. Everything I have seen indicates 30-35 million for the conference which translates to 2 mil or less per school. Either way this naming rights deal doesnt look like it gets XII schools any closer really to Big 2 revenue. Unless I mis read something.

---

And worse, it makes the Big 12 the punchline of a bad joke.

Serious entities don't sell their brand/name to the highest bidder. That's an act of desperation and will be viewed as such by the public.

---

I dont know about that. If I have misread this and it is 30-35 million per school, then the Big 2 are going to turn around and do the same thing so their schools make 120-135 million. However again I dont know that I understand the figures and what they mean. My bottom line thinking is if current XII schools are about to make alot more money wiith a naming rights deal, you can be guaranteed that the B10 and SEC are going to turn around and do the same thing but for more $$$.

---

This is the real takeaway. If the Big 12 is valued at $5M, each of the SEC and B1G would probably be worth twice that. This means that if they do what we do, they end up just that much further ahead.

That being said, the Big 12 is about to enter an existential crisis regardless of what the P2 do based on the pending revenue sharing with athletes, reductions in value of NCAA tourney units, reduced share of CFP payouts, NIL, etc. all of this effort to raise money through third parties may actually have less to do with competing financially P2 and more to do with remaining even remotely relevant in D1A.

---

5 million per school per year is my personal line. Everyone's is probably different (including the school presidents).

I think there is a lot of arrogance in the halls of academia. Everyone would like to grab their pearls and say how dare you rename the conference for money. IMO as a conference we can't afford to be arrogant and if the other conferences and fans laugh at our name so what. Look where arrogance got the PAC 12. 5 million a year is a lot of cheese. It would help us close the gap with the P2, at least temporarily. Start winning important games against the P2 and the conference name doesn't matter. We can't do any worse than the "one true champion" debacle.

Personally I think we could be ahead of the curve here for a change.

---

Sorry I fat fingered that - I mean $5B. The PE firms say the Big 12 is worth $5B, so each of the B1G/SEC would probably be worth at least $10B. If accurate, that would mean that any advances in this area would have a minimal impact on the Big 12 relative to those conferences.

---

I'm just talking naming rights. The private equity thing is a whole other animal. In general I'm for naming rights and against PE.

The whole PE angle would be the schools selling a % of their future media rights to the PE fund. So in exchange for giving 20% of their future media rights payments, they would get cash upfront, not a recurring annual cash payment from the PE fund.

It's just math and whether the conference likes the returns they are giving up.

PE firm might also bring valuable strategic expertise and connections.

After acquisition PE firm will send a quality control audit team to meet with each B12 HC.

Dave's meeting

Y'all are looking the wrong direction.

We ain't ever coming near the money of the Big Two .

This is to stay ahead of the ACC.

If we all get an extra 4 million a year, per program, to be in the newly branded AllState Conference, I'm all for it. Our current name is outdated and inaccurate already. It's also one of the few moves I don't see the Big 2 matching anytime soon. I really don't see a downside to this. The PE investment is a little more concerning. But I do see ways it could be feasible (silent investment, no voting or operational authority). Still, it seems short sighted.

The @WSJ is reporting @NFL is poised to approve private equity ownership in franchises. Investments will be capped at 10% initially and only four firms are being approved. One of the consortiums contains CVC which is in talks with the @Big12Conference about an investment…

— Dennis Dodd (@dennisdoddcbs) August 27, 2024

I feel that Yormark has done some good things for our conference, but the idea of giving up equity for a short term influx of cash is a BAD idea.

"Big brands, big markets, big fanbases matter."

Big 12 Commissioner Brett Yormark speaks with @RobStoneONFOX about the conference's expansion this year ⬇️ pic.twitter.com/wAuGzYi2vt

— Big Noon Kickoff (@BNKonFOX) August 31, 2024

Let's trade our birthright for a bowl of soup.....and a necktie.

The Big 12 is no longer pursuing a private-equity deal after spending much of the last year exploring one, commissioner Brett Yormark confirmed to FOS.

The PE industry and college sports keep circling each other, but the right deal remains elusive.

Story by @BenHorney ⬇️

— Front Office Sports (@FOS) May 30, 2025

boognish_bear said:

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The Big 12 is no longer pursuing a private-equity deal after spending much of the last year exploring one, commissioner Brett Yormark confirmed to FOS.

The PE industry and college sports keep circling each other, but the right deal remains elusive.

Story by @BenHorney ⬇️

— Front Office Sports (@FOS) May 30, 2025

---

So, Yormark not stupid. Confirmed.

I think there IS a good PE deal out there, but the first wave is rarely the right wave.

PE playbook:

Slash expenses
Charge more for less and ride company name
Milk business for cash
Sell for parts when the cash cow is out of milk

Case in points: Southwest and Whataburger

Not all PE groups are bad. I just wonder how these groups plan to make back say that proposed $1Billion without throwing a conference into some big debt. Quick easy up front cash to tout how the Big12 paid out record amounts to members but the PE group is going to want a return. You don't just hand out $1Billion. If they're going to sell naming rights, why can't Yormark negotiate that?

"College" football isn't college at all any more. So let's just stop the smoke and mirrors, come clean, and just eliminate the "NCAA" organization and break what really amounts to be franchises out as it's own individual for-profit professional sports firm......leasing the land, facilities, and stadiums that college's (and their fans, alumni, and donors) built. American college's true purpose and place in life, EDUCATION and RESEARCH to build a better world, would benefit far greater than this individual get-rich sham it's turned into.

Sometimes the best deal is no deal

EXCLUSIVE: Boise State is “actively considering” bringing private equity investment into its athletic department, Broncos AD Jeramiah Dickey tells FOS.

Dickey expects to have a deal in place “within the next six months."

Story by @achristovichh ⬇️

— Front Office Sports (@FOS) June 9, 2025