Unrelated to the Big 12, capital firms have spent more than a year meeting with school and conference administrators to push cash infusions, with interest rates in the 10-15% range.

A story on that from last year - https://t.co/aO0It7sfNS

— Ross Dellenger (@RossDellenger) February 27, 2025

I recall when this was first discussed with @Big12Conference interest there was some scoffing from some CFB fans, perhaps from other conferences and yet, Big Ten found it interesting enough to discuss, amazing how that changed the perception. https://t.co/24d8sxQZxL. https://t.co/VqFavtvt57

— David Smoak (@DavidSmoak) February 27, 2025

BREAKING: Texas A&M has agreed to a 15-year, $515M multi-media deal with Playfly Sports, @billyliucci reports🤯

"A&M jumps from $18mm to $34mm annually, thanks to the largest such deal in college athletics."https://t.co/MAPj7sNE3I pic.twitter.com/v3kQIeDgTY

— On3 (@On3sports) February 28, 2025