Because he claimed people confused Baylor with Boston University?

Apparently now we are having to sue Boston U for their trademark infringement of…..the interlocking BU.

https://www.boston.com/news/local-news/2025/08/11/baylor-files-lawsuit-against-boston-university-over-bu-logo/?p1=hp_primary&fbclid=IwQ0xDSwMIAzZleHRuA2FlbQIxMQABHot7QTJaJvc1eNC-6kQEjPGIKAJFqN0gsY6sUs_n5HUaNDGf5YI7MePyy8F3_aem_KCecdht7Ew4zJ9jkfIAvxA

thieving yankee b@stards!

Baylor is and has always been pretty bad at branding.

I would be surprised if Boston wins this one. The fact that we've been using the interlocking BU longer and openly discussed branding issues with Boston over the decades should put it in our favor.

Having said that, Boston is much more "BU" outside of Texas than we are. Just the interlocking logo is the sticking point, which we've had for some time

Ours and theirs

Karab said:

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I would be surprised if Boston wins this one. The fact that we've been using the interlocking BU longer and openly discussed branding issues with Boston over the decades should put it in our favor.

Having said that, Boston is much more "BU" outside of Texas than we are. Just the interlocking logo is the sticking point, which we've had for some time

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IIRC, Boston U primarily used a side-by-side BU as opposed to the interlocking one. And their BU is identical to the one Baylor used for 30+ years before adding the notch in the U in 2019, except for the color.

It's no different than if South Carolina started using an interlocking SC:




On the other hand, if you asked any average person outside of New England about Boston U, their first response would probably be "Is that where Doug Fluite played football?"

BearlyBeloved said:

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Ours and theirs

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Ours pre-2019:

BearlyBeloved said:

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Ours and theirs

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That's more similar than those Marvin Gaye lawsuits.

The interlocking BU logo dates all the way back to Bill Beall's first season as our HC in 1969 when it first appeared on football helmets (we infamously went winless that year). It was the one and only long lasting positive thing from his disastrous three seasons at the helm.

Yes but our 2019 version has always been our traditional and historic interlocking BU just ignore your own personal knowledge and memories of what you have been an eye witness to for decades..

the earliest ive seen an interlocking BU at Baylor was in a yearbook in the 1890's, i believe! Boston is going to lose this one

BellCountyBear said:

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Baylor is and has always been pretty bad at branding.

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Not as bad as it's been with Marketing….

He did manage to ultimately get the awful Packers colors even if he lost badly on the arched Baylor word mark.

CorsicanaBear said:

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He did manage to ultimately get the awful Packers colors even if he lost badly on the arched Baylor word mark.

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Not so fast--we may be seeing more of the sissified cursive "Baylor" helmets worn at the Texas Bowl.

whitetrash said:

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Not so fast--we may be seeing more of the sissified cursive "Baylor" helmets worn at the Texas Bowl.

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Inspired by your post. Could we sue them for this, too?

BearlyBeloved said:

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whitetrash said:

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Not so fast--we may be seeing more of the sissified cursive "Baylor" helmets worn at the Texas Bowl.

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Inspired by your post. Could we sue them for this, too?

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Unlikely. Full name using a probably easily-accessible font is not a trademark.

The issue isn't that we share the letters "BU" with Boston University. It's that the style of interlocking is identical/near-identical with just a color change.

We should play them for the rights. Would get huge pub.

Karab said:

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BearlyBeloved said:

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whitetrash said:

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Not so fast--we may be seeing more of the sissified cursive "Baylor" helmets worn at the Texas Bowl.

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Inspired by your post. Could we sue them for this, too?

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Unlikely. Full name using a probably easily-accessible font is not a trademark.

The issue isn't that we share the letters "BU" with Boston University. It's that the style of interlocking is identical/near-identical with just a color change.

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Yes I know. Maybe I should have marked the cursive helmet as sarcasm?

I wear an interlocking BU hat frequently. Only once, in Wisconsin of all places, has a person asked me if I went to Boston University. I was quite surprised by their mistake. I think the mole hill and the mountain may be colliding.

MrGolfguy said:

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yankee b@stards!

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School started by and named after a slave owner suing the alma mater of Martin Luther King, Jr. Nice look.

BTW, Bob Jones Universeity almost sued Baylor in 2014 when the football scanal hit, since essentially Baylor had become BJU.

OsoCoreyell said:

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We should play them for the rights. Would get huge pub.

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Best Idea I've heard in awhile

OntheRecord said:

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School started by and named after a slave owner suing the alma mater of Martin Luther King, Jr. Nice look.

BTW, Bob Jones Universeity almost sued Baylor in 2014 when the football scanal hit, since essentially Baylor had become BJU.

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You either have to be a troll or a BOR member.

I remember when Mary Hardin Baylor College became Mary Hardin Baylor University. We sued and they became the awkward sounding University of Mary Hardin Baylor.

Johnny Bear said:

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The interlocking BU logo dates all the way back to Bill Beall's first season as our HC in 1969 when it first appeared on football helmets (we infamously went winless that year). It was the one and only long lasting positive thing from his disastrous three seasons at the helm.

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Seriously? It was something different before?

Fre3dombear said:

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Johnny Bear said:

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The interlocking BU logo dates all the way back to Bill Beall's first season as our HC in 1969 when it first appeared on football helmets (we infamously went winless that year). It was the one and only long lasting positive thing from his disastrous three seasons at the helm.

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Seriously? It was something different before?

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Before that it was either a numeral or nothing on the sides of the helmet.

saabing bear said:

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Fre3dombear said:

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Johnny Bear said:

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The interlocking BU logo dates all the way back to Bill Beall's first season as our HC in 1969 when it first appeared on football helmets (we infamously went winless that year). It was the one and only long lasting positive thing from his disastrous three seasons at the helm.

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Seriously? It was something different before?

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Before that it was either a numeral or nothing on the sides of the helmet.

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Exactly.

Scratchy Bear said:

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OntheRecord said:

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School started by and named after a slave owner suing the alma mater of Martin Luther King, Jr. Nice look.

BTW, Bob Jones Universeity almost sued Baylor in 2014 when the football scanal hit, since essentially Baylor had become BJU.

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You either have to be a troll or a BOR member.

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I vote for troll. And the manufactured "scandal" didn't happen until 2016.

OntheRecord said:

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MrGolfguy said:

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yankee b@stards!

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School started by and named after a slave owner suing the alma mater of Martin Luther King, Jr. Nice look.

BTW, Bob Jones Universeity almost sued Baylor in 2014 when the football scanal hit, since essentially Baylor had become BJU.

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It's been 160 years since slavery was abolished in this country, over 60 years since the Civil Rights Act was passed, and this is a simple (likely open and shut) lawsuit regarding trademark infringement.

You're an idiot.

Alf said:

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OsoCoreyell said:

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We should play them for the rights. Would get huge pub.

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Best Idea I've heard in awhile

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We would also beat the crap out of them.

BellCountyBear said:

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Baylor is and has always been pretty bad at branding.

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Baylor's best and most beloved logo isn't even Baylor's logo.

Fre3dombear said:

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Johnny Bear said:

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The interlocking BU logo dates all the way back to Bill Beall's first season as our HC in 1969 when it first appeared on football helmets (we infamously went winless that year). It was the one and only long lasting positive thing from his disastrous three seasons at the helm.

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Seriously? It was something different before?

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no- there has been an interlocking BU since the 1890's at least. ive looked at the old yearbooks before and its definitely present. The style was a bit different (where the interconnection happens on the "top" loop in the B rather than the 2nd), with old english font- it was kind of neat looking in my opinion

Dia del DougO said:

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BellCountyBear said:

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Baylor is and has always been pretty bad at branding.

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Baylor's best and most beloved logo isn't even Baylor's logo.

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Isn't that the gay sailor look?

Baylor needs to protect its trademark otherwise i could make cheap baylor merch claiming it's boston university

The more modern Baylor BU has that little notch in it. Other than that, the other guys literally copied and pasted the original BU and changed the color.

Bear2014 said:

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Fre3dombear said:

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Johnny Bear said:

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The interlocking BU logo dates all the way back to Bill Beall's first season as our HC in 1969 when it first appeared on football helmets (we infamously went winless that year). It was the one and only long lasting positive thing from his disastrous three seasons at the helm.

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Seriously? It was something different before?

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no- there has been an interlocking BU since the 1890's at least. ive looked at the old yearbooks before and its definitely present. The style was a bit different (where the interconnection happens on the "top" loop in the B rather than the 2nd), with old english font- it was kind of neat looking in my opinion

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Maybe there was use of the initials "BU" in some configuration on jerseys back in that time period, but it wasn't the same as our now traditional interlocking "BU" logo that originated in 1969.