Texas Tech's Investment

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Midnight Rider
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11:49a, 1/2/26
Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football, which they accomplished, only to receive an old fashioned butt kicking in the Playoff.

The lesson learned here seems to be that 28 million dollars might buy you a Big 12 Conference championship, but that's about all.

Was this a wise investment by Texas Tech?


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william
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In reply to Midnight Rider • 11:56a, 1/2/26
Midnight Rider said:
Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football, which they accomplished, only to receive an old fashioned butt kicking in the Playoff.

The lesson learned here seems to be that 28 million dollars might buy you a Big 12 Conference championship, but that's about all.

Was this a wise investment by Texas Tech?



very much so - not just FB but across ALL sports they are doing measurably better.

- el UF

D!

Go Bears!!
arbyscoin - the only crypto you can eat....
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TechDawgMc
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12:01p, 1/2/26
Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.
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Danielsjackson114
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12:13p, 1/2/26
Buy a killer HC first then a roster second

Baylor has chosen to do the opposite with a lifeless idiot at the helm
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Bearwhiz
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12:16p, 1/2/26
If you are going to get in you should get all the way in. They do have hardware and fan base that excited about their future. We have nothing with no hope
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boognish_bear
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12:35p, 1/2/26
Watching the game… it looks like they are halfway there.

That defense of Tech was no joke. They stood strong against one of the nations elite offenses. That was a championship defense.

With a better QB they would've stood a much better chance yesterday.
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Bearwhiz
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In reply to boognish_bear • 12:38p, 1/2/26
boognish_bear said:
Watching the game… it looks like they are halfway there.

That defense of Tech was no joke. They stood strong against one of the nations elite offenses. That was a championship defense.

With is a better QB they would've stood a much better chance yesterday.
This, and the 1# rated QB in the portal is visiting Tech 1st.
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boognish_bear
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1:27p, 1/2/26
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RightRevBear
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In reply to boognish_bear • 1:28p, 1/2/26
Morton was a deer in headlights.
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boognish_bear
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1:53p, 1/2/26
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boognish_bear
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2:13p, 1/2/26
WTH was that?

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BearFan33
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In reply to boognish_bear • 2:18p, 1/2/26
boognish_bear said:

truth. he was missing routine checkdowns. There was some discussion while the game was going on that QB2 was hurt, but, even so maybe you give QB3 a chance.
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Bearknuckle
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In reply to BearFan33 • 2:44p, 1/2/26
BearFan33 said:
boognish_bear said:

truth. he was missing routine checkdowns. There was some discussion while the game was going on that QB2 was hurt, but, even so maybe you give QB3 a chance.

so y'all are saying that Joey's relationship-centric approach, sort of a putting "the player" after the "the person" kind of thing...that's what killed his season?
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canoso
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In reply to Bearwhiz • 2:58p, 1/2/26
Bearwhiz said:
boognish_bear said:
Watching the game… it looks like they are halfway there.

That defense of Tech was no joke. They stood strong against one of the nations elite offenses. That was a championship defense.

With is a better QB they would've stood a much better chance yesterday.

This, and the 1# rated QB in the portal is visiting Tech 1st.

Morton was a decent QB for Tech. He had a genuine OL in front of him. Their next QB will be a significant upgrade. See "Mendoza to Indiana."

To complete the thread title....."is just beginning to pay off."
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Stefano DiMera
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3:22p, 1/2/26
Morton looked like the QB when we drilled them on Mahomes Night in Lubbock.

I know he had 4 weeks to heal up but he still seemed hurt.. was limping and holding his throwing arm several times.
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boognish_bear
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5:18p, 1/2/26
They definitely need to add a P4 non-con next year

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Fre3dombear
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5:44p, 1/2/26
We got tim Walz / kala type Leadership across the board. Aint no men getting excited about that

Save your time and money till baylor gets desperate enough. In fact you can each help accelerate it.

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Robert Wilson
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In reply to Midnight Rider • 5:52p, 1/2/26
Midnight Rider said:
Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football, which they accomplished, only to receive an old fashioned butt kicking in the Playoff.

The lesson learned here seems to be that 28 million dollars might buy you a Big 12 Conference championship, but that's about all.

Was this a wise investment by Texas Tech?


If you could capture the ROI on this, probably.
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BigGameBaylorBear
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6:56p, 1/2/26
Joey is a mediocre to good coach, but certainly not great. Nonetheless, they're going to run the Big12 going forward

I'd take a Big12 championship with a blowout loss in the CFP over whatever joke of a program we have right now
Sic 'em Bears and Go Birds
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Dia del DougO
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8:05p, 1/2/26
It was a two score game until half way through the fourth quarter.

Baylor fans always like to say "take away five plays, and..."

Tech won the conference and got in the playoff. They may very well do it again.

"The only true currency in this bankrupt world is what you share with someone else when you're uncool."
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Bad Dude
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In reply to boognish_bear • 9:22a, 1/3/26
boognish_bear said:


Hmmm it's as though maybe we should just take the 12 best teams. Period. Lol
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ABC BEAR
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10:36a, 1/3/26
$28M for a conference title. Points scored in a CFP game are extra.
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canoso
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In reply to ABC BEAR • 11:01a, 1/3/26
ABC BEAR said:
$28M for a conference title. Points scored in a CFP game are extra.
A 2025 conference championship is merely the first dividend of many more to come.
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blackie
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In reply to canoso • 12:56p, 1/3/26
canoso said:
ABC BEAR said:
$28M for a conference title. Points scored in a CFP game are extra.

A 2025 conference championship is merely the first dividend of many more to come.

Problem is, you have to keep pouring the money in year after year. It is not a case of compound dividends...you have to feed new mouths.
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boognish_bear
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1:02p, 1/3/26
Yep...TT still going to be competing with the big dogs to get players

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boognish_bear
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1:30p, 1/3/26
I'm pretty sure Baylor is not gonna be in the mix next year anyway… but it looks like for everyone else it will be a race for second place


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canoso
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In reply to blackie • 1:49p, 1/3/26
blackie said:
canoso said:
ABC BEAR said:
$28M for a conference title. Points scored in a CFP game are extra.

A 2025 conference championship is merely the first dividend of many more to come.

Problem is, you have to keep pouring the money in year after year. It is not a case of compound dividends...you have to feed new mouths.
Tech sees it as opportunity, not as a problem. Kudos to them.
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boognish_bear
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12:03p, 1/4/26
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Amarillobear
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In reply to Bad Dude • 9:12p, 1/4/26
Bad Dude said:
boognish_bear said:


Hmmm it's as though maybe we should just take the 12 best teams. Period. Lol

What a novel concept!
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boognish_bear
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10:48p, 1/4/26
They are going to be a big fish in a small pond

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Redbrickbear
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In reply to Midnight Rider • 10:52p, 1/4/26
Midnight Rider said:
Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football..



Was this a wise investment by Texas Tech?



Yes

And they will do it again next year. And spend even more and might even make the national title game. And the year after that they might win it all.

They are committed
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Mitch Blood Green
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In reply to boognish_bear • 8:30a, 1/5/26
boognish_bear said:
They are going to be a big fish in a small pond



You know what it's called when a team gives you $5M?

It's called "fantastic facilities"
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PartyBear
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In reply to Redbrickbear • 8:49a, 1/5/26
Redbrickbear said:
Midnight Rider said:
Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football..



Was this a wise investment by Texas Tech?



Yes

And they will do it again next year. And spend even more and might even make the national title game. And the year after that they might win it all.

They are committed


Cody Campbell is committed as long as th current paradigm of anything goes is legal. . Without him they can't be committed anymore than TCU, Baylor etc.
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muddybrazos
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In reply to TechDawgMc • 9:21a, 1/5/26
TechDawgMc said:
Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.
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True Grit
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In reply to muddybrazos • 9:24a, 1/5/26
This! It seems like our portal guys are mostly busts or hurt.
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