whitetrash said:

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2005 was also the year baseball made the final 4 in Omaha and was primed to reach the finals, before Brandon Belt miraculously cured his elbow while walking to the plate to pinch hit for UT.

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We would've had to beat them in one more game had we won that one, but yeah it was looking promising before that pinch hit home run. That season we beat that same UT team that went on to win the natty 4 out of 6 games, including the B12 Tourney and the CWS.

The football program is in much better overall shape now than it was in 2005.

Bearknuckle said:

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PartyBear said:

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The football program is in much better overall shape now than it was in 2005.

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only an insane pollyanna who actively hates Baylor could say such things

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Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

Bandito said:

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Bearknuckle said:

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PartyBear said:

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The football program is in much better overall shape now than it was in 2005.

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only an insane pollyanna who actively hates Baylor could say such things

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Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

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comparing the season outcomes is of limited value given all the differences in the eras, but as you said, we don't need new facilities - we're set there for the foreseeable future. It's just a larger NIL effort from our BMDs and aggregated fans that's needed, and Doug is making clear progress there (cf the Magnolia Fields at Baylor Ballpark; us landing DJ Lagway; making changes to game day exp to build attendance, etc).

In this NIL era, turnarounds can be very quick. Even if the team is really bad this year (and I don't think we'll be stink-out-loud bad), I don't think it's going to take us 5 more seasons to get good again as it did from 2006-2011.

So no, I don't think we're in remotely as ugly a spot as 2005, out of which we might never have climbed, as so many folks here love to point out, if not for the lightning-in-a-bottle hire of Briles.

Bearknuckle said:

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Bandito said:

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Bearknuckle said:

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PartyBear said:

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The football program is in much better overall shape now than it was in 2005.

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only an insane pollyanna who actively hates Baylor could say such things

---

Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

---

comparing the season outcomes is of limited value given all the differences in the eras, but as you said, we don't need new facilities - we're set there for the foreseeable future. It's just a larger NIL effort from our BMDs and aggregated fans that's needed, and Doug is making clear progress there (cf the Magnolia Fields at Baylor Ballpark; us landing DJ Lagway; making changes to game day exp to build attendance, etc).

In this NIL era, turnarounds can be very quick. Even if the team is really bad this year (and I don't think we'll be stink-out-loud bad), I don't think it's going to take us 5 more seasons to get good again as it did from 2006-2011.

So no, I don't think we're in remotely as ugly a spot as 2005, out of which we might never have climbed, as so many folks here love to point out, if not for the lightning-in-a-bottle hire of Briles.

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Magnolia Field is an NIL outlay?

canoso said:

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Bearknuckle said:

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Bandito said:

---

Bearknuckle said:

---

PartyBear said:

---

The football program is in much better overall shape now than it was in 2005.

---

only an insane pollyanna who actively hates Baylor could say such things

---

Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

---

comparing the season outcomes is of limited value given all the differences in the eras, but as you said, we don't need new facilities - we're set there for the foreseeable future. It's just a larger NIL effort from our BMDs and aggregated fans that's needed, and Doug is making clear progress there (cf the Magnolia Fields at Baylor Ballpark; us landing DJ Lagway; making changes to game day exp to build attendance, etc).

In this NIL era, turnarounds can be very quick. Even if the team is really bad this year (and I don't think we'll be stink-out-loud bad), I don't think it's going to take us 5 more seasons to get good again as it did from 2006-2011.

So no, I don't think we're in remotely as ugly a spot as 2005, out of which we might never have climbed, as so many folks here love to point out, if not for the lightning-in-a-bottle hire of Briles.

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Magnolia Field is an NIL outlay?

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I meant specifically that it's a sign that Doug is engaging major donors in a substantive way...but yes, it does help NIL even when the gift itself is targeted towards capital projects. Similarly, I mentioned the changes to game day experience because ultimately Doug knows more fans in attendance buying more concessions means more revenue to share with athletes.

I'm sure someone as clever & wise as yourself understands both the nature of fungibility and revenue generation.

Our athletic department is *almost* as across-the-board boring and uninspiring as I can remember it, and that's saying something, but it's not the absolute bottom. The late 90s were about as bad as it gets. Then, Mulkey, Steve Smith started making some noise.

By 2005 we were WBB champs and in the CWS. Guy Morriss was bad (especially in the total grinder that was the old B12 South), but he was so much better than Kevin Steele that it didn't feel as bad. Similarly, basketball had bottomed out in ruinous fashion, but Drew was starting to sign recruits like we'd never signed.

Doug has his work cut out for him. Institutions (certainly including Baylor) don't like change or disruption, and it's going to take some disruption to make Baylor athletics truly interesting and fun again.

PartyBear said:

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The football program is in much better overall shape now than it was in 2005.

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Eh. That 2005 team went 5-6 in the meat grinder B12 south with Nebraska, Mizzou, and ISU from the north, and the 2 losses included OT losses at A&M and at OU. If this year's team played that schedule, they'd probably have won 4-5 games.

That was GuyMo's peak, as his staff liked to "coach 'em up" but did not want to go actually recruit them.

What comes next with Aranda, God only knows.

Bearknuckle said:

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canoso said:

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Bearknuckle said:

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Bandito said:

---

Bearknuckle said:

---

PartyBear said:

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The football program is in much better overall shape now than it was in 2005.

---

only an insane pollyanna who actively hates Baylor could say such things

---

Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

---

comparing the season outcomes is of limited value given all the differences in the eras, but as you said, we don't need new facilities - we're set there for the foreseeable future. It's just a larger NIL effort from our BMDs and aggregated fans that's needed, and Doug is making clear progress there (cf the Magnolia Fields at Baylor Ballpark; us landing DJ Lagway; making changes to game day exp to build attendance, etc).

In this NIL era, turnarounds can be very quick. Even if the team is really bad this year (and I don't think we'll be stink-out-loud bad), I don't think it's going to take us 5 more seasons to get good again as it did from 2006-2011.

So no, I don't think we're in remotely as ugly a spot as 2005, out of which we might never have climbed, as so many folks here love to point out, if not for the lightning-in-a-bottle hire of Briles.

---

Magnolia Field is an NIL outlay?

---

I meant specifically that it's a sign that Doug is engaging major donors in a substantive way...but yes, it does help NIL even when the gift itself is targeted towards capital projects. Similarly, I mentioned the changes to game day experience because ultimately Doug knows more fans in attendance buying more concessions means more revenue to share with athletes.

I'm sure someone as clever & wise as yourself understands both the nature of fungibility and revenue generation.

---

Thanks. Be sure to let us know when fungibility appears and to what extent. Also, where said revenue is directed. Be precise, please.

I'll believe that doug is making headways in such a way that will bring about a noticeable effect on NIL when I see it. I don't see landing lagway as an example of that. My understanding is that it was more of a "hey, there's the obvious family connection, he will come here if we give him X amount of money, it's a five star recruit, Dave, Linda and Doug need this win, please give us the money for this guy" situation

that's a good one off win, and I will absolutely give credit where credit is due

Ultimately, teams like Texas Tech and Indiana did not transform themselves by passing the offering plate in a grass roots effort among the rank and file fans. It started with the big money donors calling up other big money donors and making stuff happen/taking ownership of the program. None of our big money folks seem interested in doing that, and I'm not convinced it ever happens

Youre a clown said:

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Ultimately, teams like Texas Tech and Indiana did not transform themselves by passing the offering plate in a grass roots effort among the rank and file fans. It started with the big money donors calling up other big money donors and making stuff happen/taking ownership of the program. None of our big money folks seem interested in doing that, and I'm not convinced it ever happens

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That won't happen unless/until our big money donors have faith in our leadership.

Back in 2013/14, it absolutely could have happened. See, e.g., our new football stadium.

canoso said:

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Bearknuckle said:

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canoso said:

---

Bearknuckle said:

---

Bandito said:

---

Bearknuckle said:

---

PartyBear said:

---

The football program is in much better overall shape now than it was in 2005.

---

only an insane pollyanna who actively hates Baylor could say such things

---

Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

---

comparing the season outcomes is of limited value given all the differences in the eras, but as you said, we don't need new facilities - we're set there for the foreseeable future. It's just a larger NIL effort from our BMDs and aggregated fans that's needed, and Doug is making clear progress there (cf the Magnolia Fields at Baylor Ballpark; us landing DJ Lagway; making changes to game day exp to build attendance, etc).

In this NIL era, turnarounds can be very quick. Even if the team is really bad this year (and I don't think we'll be stink-out-loud bad), I don't think it's going to take us 5 more seasons to get good again as it did from 2006-2011.

So no, I don't think we're in remotely as ugly a spot as 2005, out of which we might never have climbed, as so many folks here love to point out, if not for the lightning-in-a-bottle hire of Briles.

---

Magnolia Field is an NIL outlay?

---

I meant specifically that it's a sign that Doug is engaging major donors in a substantive way...but yes, it does help NIL even when the gift itself is targeted towards capital projects. Similarly, I mentioned the changes to game day experience because ultimately Doug knows more fans in attendance buying more concessions means more revenue to share with athletes.

I'm sure someone as clever & wise as yourself understands both the nature of fungibility and revenue generation.

---

Thanks. Be sure to let us know when fungibility appears and to what extent. Also, where said revenue is directed. Be precise, please.

---

Lol to be pedantic if money is involved fungibility is literally baked in, conceptionally speaking.

But specifically: the reallocation of discretionary funding/general revenue that occurs when a dedicated funding source is secured to cover a specific cost instead of previously allocated monies - calling that an example of fungibility might be a bit too figurative for some, sure, but I would assume you still understood what I mean.

Question for you: has Doug demonstrated that he's making progress in things like major donor relations (Magnolia & DJ) and creative revenue generation (reworking game day experience), or not?

Bearknuckle said:

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canoso said:

---

Bearknuckle said:

---

canoso said:

---

Bearknuckle said:

---

Bandito said:

---

Bearknuckle said:

---

PartyBear said:

---

The football program is in much better overall shape now than it was in 2005.

---

only an insane pollyanna who actively hates Baylor could say such things

---

Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

---

comparing the season outcomes is of limited value given all the differences in the eras, but as you said, we don't need new facilities - we're set there for the foreseeable future. It's just a larger NIL effort from our BMDs and aggregated fans that's needed, and Doug is making clear progress there (cf the Magnolia Fields at Baylor Ballpark; us landing DJ Lagway; making changes to game day exp to build attendance, etc).

In this NIL era, turnarounds can be very quick. Even if the team is really bad this year (and I don't think we'll be stink-out-loud bad), I don't think it's going to take us 5 more seasons to get good again as it did from 2006-2011.

So no, I don't think we're in remotely as ugly a spot as 2005, out of which we might never have climbed, as so many folks here love to point out, if not for the lightning-in-a-bottle hire of Briles.

---

Magnolia Field is an NIL outlay?

---

I meant specifically that it's a sign that Doug is engaging major donors in a substantive way...but yes, it does help NIL even when the gift itself is targeted towards capital projects. Similarly, I mentioned the changes to game day experience because ultimately Doug knows more fans in attendance buying more concessions means more revenue to share with athletes.

I'm sure someone as clever & wise as yourself understands both the nature of fungibility and revenue generation.

---

Thanks. Be sure to let us know when fungibility appears and to what extent. Also, where said revenue is directed. Be precise, please.

---

Lol to be pedantic if money is involved fungibility is literally baked in, conceptionally speaking.

But specifically: the reallocation of discretionary funding/general revenue that occurs when a dedicated funding source is secured to cover a specific cost instead of previously allocated monies - calling that an example of fungibility might be a bit too figurative for some, sure, but I would assume you still understood what I mean.

Question for you: has Doug demonstrated that he's making progress in things like major donor relations (Magnolia & DJ) and creative revenue generation (reworking game day experience), or not?

---

Thanks. Be sure to let us know when fungibility appears and to what extent. Also, where said revenue is directed. Be precise, please.

canoso said:

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Bearknuckle said:

---

canoso said:

---

Bearknuckle said:

---

canoso said:

---

Bearknuckle said:

---

Bandito said:

---

Bearknuckle said:

---

PartyBear said:

---

The football program is in much better overall shape now than it was in 2005.

---

only an insane pollyanna who actively hates Baylor could say such things

---

Also, the 2005 Big 12 was significantly stronger than the current version. Not to mention our facilities sucked in 2005 and we sucked for years! After being good we suck again in a mediocre conference with great facilities. Just saying...

---

comparing the season outcomes is of limited value given all the differences in the eras, but as you said, we don't need new facilities - we're set there for the foreseeable future. It's just a larger NIL effort from our BMDs and aggregated fans that's needed, and Doug is making clear progress there (cf the Magnolia Fields at Baylor Ballpark; us landing DJ Lagway; making changes to game day exp to build attendance, etc).

In this NIL era, turnarounds can be very quick. Even if the team is really bad this year (and I don't think we'll be stink-out-loud bad), I don't think it's going to take us 5 more seasons to get good again as it did from 2006-2011.

So no, I don't think we're in remotely as ugly a spot as 2005, out of which we might never have climbed, as so many folks here love to point out, if not for the lightning-in-a-bottle hire of Briles.

---

Magnolia Field is an NIL outlay?

---

I meant specifically that it's a sign that Doug is engaging major donors in a substantive way...but yes, it does help NIL even when the gift itself is targeted towards capital projects. Similarly, I mentioned the changes to game day experience because ultimately Doug knows more fans in attendance buying more concessions means more revenue to share with athletes.

I'm sure someone as clever & wise as yourself understands both the nature of fungibility and revenue generation.

---

Thanks. Be sure to let us know when fungibility appears and to what extent. Also, where said revenue is directed. Be precise, please.

---

Lol to be pedantic if money is involved fungibility is literally baked in, conceptionally speaking.

But specifically: the reallocation of discretionary funding/general revenue that occurs when a dedicated funding source is secured to cover a specific cost instead of previously allocated monies - calling that an example of fungibility might be a bit too figurative for some, sure, but I would assume you still understood what I mean.

Question for you: has Doug demonstrated that he's making progress in things like major donor relations (Magnolia & DJ) and creative revenue generation (reworking game day experience), or not?

---

Thanks. Be sure to let us know when fungibility appears and to what extent. Also, where said revenue is directed. Be precise, please.

---

Is Doug doing a good job?

EDIT: I love that you think you have me in some sort of gotcha because I used a specialized economics term a little loosely to describe an exceedingly common, GAAP-approved practice of shifting funds to between areas of need when you secure a new funding stream that is targeted towards one of those needs. Really epic own you've got brewing here lol. Also, answer the question about Doug, please.

It's just frustrating as hell that neither football or basketball could cash in on the huge program momentum that was seemingly starting to develop in the early 2020s with the men's bball natty and football's conference championship and #5 final AP national ranking.

It seemed like we were perfectly positioned to assume being one of the "top dogs" in the new B12...and somehow just a few years later both programs have turned into meh B12 teams.

The start of the NIL/portal era really ran us over I guess.

We've witnessed a lot of losing as a fanbase since last August.

Hoping this changes soon because it sucks.

How every Power 4 team collectively performed in football & basketball conference play this year pic.twitter.com/90P4wm64jj

— The Next Round (@NextRoundLive) March 9, 2026

in 3 years , the Greyhounds will kick our ass....

The other side of the coin...

Vanderbilt has THE MOST combined football and basketball wins in the SEC.

They are playing in the SEC Basketball Championship Game.

They have a Top 15 football team.

The Commodores are THE BEST OVERALL ATHLETIC PROGRAM IN THE SEC!pic.twitter.com/AXUqdkW8vg

— SEC Numbers Guy (@secnumbersguy) March 14, 2026

boognish_bear said:

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The other side of the coin...

Vanderbilt has THE MOST combined football and basketball wins in the SEC.

They are playing in the SEC Basketball Championship Game.

They have a Top 15 football team.

The Commodores are THE BEST OVERALL ATHLETIC PROGRAM IN THE SEC!pic.twitter.com/AXUqdkW8vg

— SEC Numbers Guy (@secnumbersguy) March 14, 2026

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Both their university leadership and their fanbase decided they'd had enough of the "poor us" mentality. The same thing has happened with Indiana and Texas Tech, among others.

There are other universities and fanbases that could, and should, do the same. But there has to be a transformative care factor. That requires the shredding of hubris, which must be risen to.