Thought this was an interesting story on how ratings tank when non-traditional powers go deep in March. Then I noticed this nugget.
Had no idea that game was so lightly watched. It's interesting that for all the positive pub this tourney gets for how inclusive it is and how great the cinderella stories are, millions of people simply do not watch if it's not a blue blood or, more to the point, their blue blood.Quote:
The historical context for what might be coming: Baylor's blowout win over Houston in the early Final Four window in 2021 averaged 8.36 million viewers which ranks as the least-watched Final Four game on record. The previous low, per SBJ's Austin Karp, was Kansas-Marquette in 2003 (9.9 million) on CBS, which Karp noted was impacted by coverage around the start of the Iraq War. The least-watched title game dating back to 1975, per Sports Media Watch, is Villanova's win over Michigan in 2018, which averaged 15.987 million viewers on linear and 16.5 million with streaming included. That comes with a small caveat because it aired across TBS, TNT and TruTV as opposed to broadcast TV. The previous low was 17.09 million viewers in 2004 for UConn's win over Georgia Tech on CBS.