The guys from Big 12 Radio on TuneIn know what the announcement is, here’s their thoughts and reaction https://t.co/qMdZrHr8CJ pic.twitter.com/brx7sLgNt1

— Rick Junior (@mrrickjunior) February 7, 2026

I hope its that they pay the players/teams for winning games!

boognish_bear said:

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The guys from Big 12 Radio on TuneIn know what the announcement is, here’s their thoughts and reaction https://t.co/qMdZrHr8CJ pic.twitter.com/brx7sLgNt1

— Rick Junior (@mrrickjunior) February 7, 2026

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Destination event? Are they moving the tournament to Hawaii?

No. This has been debunked.They will be in Kansas City till at least 2031 per their agreement.

BUBradley said:

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I hope its that they pay the players/teams for winning games!

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That was my first thought.

I've thought in football if they started doing that for non-CFP bowl games they wound probably start getting better participation.

It will probably be something really underwhelming.

Yormark has done a good job in his post, but he's kind of a carnival barker when it comes to creating buzz for nothing burgers.

He's not afraid of trying new things, and that's good. But as with all innovation, there's more miss than hit.

Hmm...what could it be? How about Jay Z reciting Shakespeare's sonnets between games?

Baseketball??

Fre3dombear said:

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Baseketball??

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We aren't very good at either one right now.

Announcing a 10th year of eligibility

Well, Tuesday has come and gone....

BluesBear said:

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Well, Tuesday has come and gone....

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Thank you, Lynyrd

BluesBear said:

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What could go wrong with this....wait until someone hacks it and porn is shown....Dumb. Getting difficult to watch any sporting event now with all the ads...

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That's just the collaboration opportunity we've been waiting for. Big 12 and Only Fans -- wank while you watch. Haha.

If we're going to go full Black Mirror, let's do it big.

bear2be2 said:

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It will probably be something really underwhelming.

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Ding ding ding.

CorsicanaBear said:

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Those who figured the giant announcement would be something totally lame were correct. It was. It was worse than that because it presages even more advertising. It is the digital equivalent of "Be sure to drink your Ovaltine".

It is also gauche.

Some different rules scenarios could make it somewhat interesting. Suppose the three point line moved during the possession, the longer you held the ball the further out it got. Or if the lane got narrower the longer you held the ball, or if the free throw line was closer to the basket if you made it to the "triple bonus" or the half court line turned wavy under certain conditions.

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You can't have different competitive rules for one conference in season.

Let the home team control what's on the floor.
Home court advantage will really mean something then

There could be more fun with this. How about zones that pop up randomly throughout the game and only last one possession for 10 point shots or double points. Make it like a video game. The ball should glow and when a goal is scored the floor should explode with confetti or fireworks.

Special score zones could give extra prop bet opportunities or other specials to bettors to insure fan engagement (and impoverishment). They could also be branded, Redbull or some ED treatment brand (long score zone featuring HIMS). At random the floor could spotlight a player and follow him around for a possession and award extra points if he scores on that possession.

The en****tifying possibilities, all with branding and betting tie-ins are endless "go hard to the hole with hims" on every dunk or alleyoop would be fantastic.