https://www.sportsbusinessdaily.com/Journal/Issues/2018/03/12/In-Depth/Team-revenue.aspx

The author published "Top 20 Women's College Basketball Programs by Average Attendance" on the same day. It seems strange that there is so little correlation between the two lists.

South Carolina, #1 in average attendance, is not in the top 20 revenue list. Only five teams from the top 20 attendance list are in the top 20 revenue list. (Baylor is #10 in average attendance and #3 in revenue.)

Stanford is #1 in revenue with an astronomical $21.4 million and not on the top 20 average attendance list.

What's driving the large revenue numbers for many of these schools other than gate revenue? Maybe their share of foundation giving?

Yeah, I'll bet you're right--they probably included the donations from the people who also bought season tickets; obviously didn't read the instructions before answering.

Bearinit said:

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Stanford is #1 in revenue with an astronomical $21.4 million and not on the top 20 average attendance list.

What's driving the large revenue numbers for many of these schools other than gate revenue? Maybe their share of foundation giving?

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Dec 18, 2010
Tara's formal title is now Setsuko Ishiyama Director of Women's Basketball Tara VanDerveer.

Stanford recently received a major gift from Setsuko Ishiyama that endows the head coaching position for Stanford women's basketball. Mrs. Setsuko Ishiyama and her late husband George Ishiyama have long been great supporters of Stanford University.

Stanford Athletics says of coaching endowments

Quote:

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Functioning much the same way as endowed professorships do, the payout from these funds is used to help pay the salaries of coaches. This eases the burden on the athletic department's annual operating budget and ensures the longevity of specific programs by providing coaches' salaries in perpetuity. A coaching endowment is a source of pride and prestige for the coach.

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- Stanford FBC: Stories of the Season
All the news about Stanford Women's Basketball

I believe Stanford is the most endowed University, but not positive. Was surprised their undergrad enrollment less than BU's, but they have a robust graduate school.

Stanford has for quite some time been by a considerable margin the most highly endowed athletic program. The last figures from some years ago had them at nearly twice the amount of the second highest, Notre Dame.

Is it just the athletic program, Setshot? Interesting....

That money helps them just keep the Director's Cup under lock and key...

Exactly so, Chibear.

In terms of overall endowment, they lag behind some of the Ivy League institutions, with Harvard leading the way.

Chibears2 said:

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Is it just the athletic program, Setshot? Interesting....

That money helps them just keep the Director's Cup under lock and key...

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The key for Stanford in the Director's Cup is that they field teams in 16 men's sports and 20 women's sports. Only the results from 10 men's and 10 women's finishes count in the total, which means that not only do the Cardinal get a count on the full allotment of sports, but they get to count the ten highest scoring sports on each side of the ledger. In other words, they get to drop the 6 worst men's finishes and the 10 worst women's finishes.

Compare that to Baylor, who has only 19 teams (8 men's and 11 women's), and two of which (Acrobatics & Tumbling and Equestrian) are not NCAA sports. That means Baylor falls short of the total, being only able to count 8 sports instead of 10 for the men, and 9 sports instead of 10 for the women, without any extras to drop if they finish poorly.

Malbec said:

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Chibears2 said:

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That money helps them just keep the Director's Cup under lock and key...

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The key for Stanford in the Director's Cup is that they field teams in 16 men's sports and 20 women's sports. ... Compare that to Baylor, who has only 19 teams (8 men's and 11 women's), and two of which (Acrobatics & Tumbling and Equestrian) are not NCAA sports.

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Malbec, Appreciate your entire informational post.

I knew and understand that, but I don't think a university fields that many sports with the financial demands that come with each sport, UNLESS they have funding outside the athletic budget. Those sports lower down the food chain certainly don't support themselves. We have had interest expressed in crew, I know, and the response was essentially too much money for too little participants. (Need those participant numbers to support compliance with Title IX.) The fact that Stanford wins because they field so many sports is directly related to the $$'s, in my opinion.

That said, your information above is certainly an important clarification and makes the whole picture complete for those not aware of how many sports Stanford fields or how Director's Cup is awarded. Thanks for posting it! Definitely adds to discussion!

Cup or no Cup, extremely proud of how competitive Baylor is, especially on the women's side!!!

What disgusts me is that TCU is $5mm ahead of us.

5 or 6 years ago they were almost $20mm behind.

OldBurlyBear86 said:

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What disgusts me is that TCU is $5mm ahead of us.

5 or 6 years ago they were almost $20mm behind.

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They are very affected by the oil patch. When West Texas Crude is on the rise... So does TCU.

The Stanford athletics' endowment does indeed enable them to run the table on minor sports. Their major sports do well, but it is the minor sports which carry them over the top every year. Most programs do not much care whether or not they are at the top in terms of the Director's Cup as long as they score high in football, basketball, track and field, and baseball. Volleyball, tennis and golf are not without their adherents, but the real public attention is on the aforementioned sports. Stanford (and Cal, UCLA and USC) make a splash in Olympic years
because they are strong in Olympic events and have a lot of Olympians as alums and on campus. Donations to the athletic fund enable them to build those kinds of programs and to maintain them.

Bump

I know they often have quite a few swimmers participating in the Olympics, that's for sure. Interesting thought there, connecting the two parts of collegiate participants in Olympics = donations and recruitment advertisement for college.

Good stuff, as always...........

The rich get richer. Harvard, UT, Yale & Stanford, ranked one to four, respectively (yes, ut's endowment reached $31B in 2018) continue to breed highly successful alumni (& UT has a 485,000 alumni base). So, Stanford can well-afford all the sports programs they desire.

https://www.google.com/amp/s/www.texastribune.org/2018/12/26/university-texas-endowment-harvard/amp/

The Old BEAR said:

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OldBurlyBear86 said:

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What disgusts me is that TCU is $5mm ahead of us.

5 or 6 years ago they were almost $20mm behind.

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They are very affected by the oil patch. When West Texas Crude is on the rise... So does TCU.

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If Baylor had the funds being grabbed from us by the Big XII, we would be $Millions above the $100 Million mark.