SicEm365 and KWTX/CW Form Partnership

SIC'EM365 SPORTS SIGNS CONTENT DEAL WITH KWTX-TV IN WACO FOR TV BROADCAST RIGHTS, EXPANDS FOOTPRINT FOR COVERAGE OF BAYLOR ATHLETICS AND OTHER SPORTS

WACO, Tex. (Aug. 22, 2022)— Sic'Em365 Sports, the leading Baylor sports multimedia community, today announced a partnership with Waco's CBS affiliate, KWTX-TV and the local CW affiliate, KNCT-TV to carry a new show, "Sic'Em365 Tonight" every weeknight and the "Sic'Em365 Tailgate Show" before every Baylor Football game this season.

"We began this journey as a fan-oriented message board. Then, in March 2020, we evolved our coverage to bring Baylor fans three hours of content each day over streaming radio and video." said Brian Ethridge, co-owner of Sic'Em365.com. "Now, with this partnership, viewers in our hometown of Waco will be able to see our content nightly on the CW and pregame coverage for every Baylor Football home and away game--and the full postseason."

Sic'Em365 Tonight will air Monday through Friday nights at 10:30 p.m. on Channel 12 (The CW) and will feature Sic'Em365 Radio personalities David Smoak, Paul Catalina, and Craig Smoak for a one-hour recap of the day's news for Baylor athletics and stories from across the sports spectrum.

"It will be everything you love about our three-hour Sic'Em365 Radio show in a one-hour format every night on TV," said Paul Catalina, Sic'Em365 Radio co-host.

During Baylor Football season, every home and away game day--through the post season--will kick off with a ninety-minute pregame show called the "Sic'Em365 Tailgate Show." The Tailgate Show will also be anchored by both Smoaks and Catalina, long-time Baylor journalists.

"We are very excited to partner with the talented team at Sic'Em365, and can't wait to help the fans get ready for the matchup each and every week," said Darby Brown, Sports Director at KWTX-TV.

This expansion of Sic'Em365 to terrestrial media expands the level of content that the best-known brand in Baylor and Central Texas sports coverage is bringing to Baylor fans and marks a great partnership for the Sic'Em365 members, viewers, and listeners, as well as the Waco public who get their information from KWTX and the CW.

"Since Day One of our journey with Sic'Em365 Radio and 365 Sports, I have been thrilled with our growth and fearlessness as we strive to be bigger, better, faster, and stronger," said David Smoak,  "It took Josh Young, the GM at KWTX, and I about 20 minutes into our first meeting--and we knew teaming up to present our Baylor football pregame should could be something special."

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365 Sports YouTube

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Founded in 2016, SicEm365.com has rapidly grown to be the largest Baylor sports and recruiting site on the Internet. With more than 27,000 people in the message board community, the site provides coverage of all sports at Baylor, recruiting across Texas and beyond, and has expanded their reach into radio, video, multimedia, and more.

To become a part of the SicEm365.com community, visit www.sicem365.com. Message boards and stories are available for all fans. Subscribers have access to a premium message board, content, and additional features. SicEm365 can also be found on YouTube, Facebook, and Twitter.