Tyrel Kirkham: Grammy Winning Artist Nelly Is Headed to Big 12 Country

Tyrel Kirkham, Big 12 Chief Marketing Officer joins 365 Sports to discuss his thoughts on Nelly being the halftime performer at the Big 12 Championship game in December, how he and the Big 12 has gotten people to talk about the Big 12, his thoughts on the creativity from Brett Yormark, and more.