Why do investors suddenly care that tech companies aren’t making money when for years, we could pretend it didn’t matter? Two factors stick out, and both could come into play for TV deals.

The Sooners and Longhorns can pay to leave

Don't view the ACC's television deal as ironclad.

Baylor's Athletic Director Mack Rhoades joins SicEm 365 to discuss Bob Bowlsby stepping down as Big 12 Commissioner, what's next for the Big 12, and more.

SicEm365 Radio Hosts discuss the best candidates to replace Bob Bowlsby.

Big 12 Conference Commissioner Bob Bowlsby announced today that he will step away from the Commissioner's chair later this year after a decade of leading the league and securing its long-term future as one of the five major collegiate athletics conferences.

West tossed the first perfect game in Baylor softball history last week in the Bears’ 9-0 victory over Prairie View A&M.

The Big 12 has a tough slate of bowls ahead this year? What do the stats tell us about each matchup? How tough is it to get Ole Miss or Baylor off the field? How well has Notre Dame done against defenses like OSU? We take a quick look at each matchup including future members of the conference!

As Week 12 approaches, here are my latest Big 12 power rankings.

Ahead of this Saturday's full conference slate, here are my latest Big 12 power rankings.

Heading into what should be another exciting weekend, here are my latest Big 12 power rankings.

Baylor Seniors Kayley Ables and Taylor Moon were named All-Conference Second Team members by the Big 12 Tuesday. The pair help Baylor Soccer extend its streak of nine straight seasons with a player on an all-conference team to ten...

Last week was eventful, and now heading into another full slate of games and implications this Saturday, here are my latest Big 12 power rankings.

The senior defender from Waco won her third career weekly award for her efforts to improve Baylor's shutout streak from two games to four in the past week. Plus a look around the conference...

SicEm365 Radio provided an update on the hangups that could be coming in the Big 12’s potential second round of expansion and why the league didn’t expand with more than four teams originally.

SicEm365’s David Smoak shares updated information regarding the status of the departure from the Big 12 by the University of Oklahoma and the University of Texas for the SEC and where there are legal hangups with the move.

Here are the Power Rankings for the Big 12 after week seven.

Baylor soccer fell to third in the Big 12 conference after their hard-fought draw with Texas on Friday. There were also three more conference games on Sunday, and the Big 12 tournament in Round Rock is nearing...