The Big 12 is a basketball league. While it still wants to contend in football, the league is well-positioned to win national championships in basketball. It would take a minor miracle for the league to ever win a national title in football.

Today, the Big 12 Conference officially welcomes Arizona, Arizona State, Colorado and Utah.

David Smoak, Paul Catalina, and Craig Smoak discuss their thoughts on the Big 12 potentially becoming involved in private equity, will the Big 12 give the naming rights away, their thoughts on the Big 12 being open for business and what that could mean with the new news coming out, and more.

Someone needs to yell "stop" at what is developing around the Big 12.

Brett Yormark, Big 12 Commissioner joins 365 Sports to discuss his thoughts on what kind of experience the 1st ever Big 12 Pro Day has been from his prospective, the impact have all 137 Big 12 players under one roof has on the NFL scouts, and his thoughts on moving to Big 12 Media Day to Las Vegas.

Today, the Big 12 Conference announced a collaboration with WWE, part of TKO Group Holdings (NYSE: TKO), for the upcoming 2023 Dr Pepper Big 12 Football Championship on Saturday, December 2, held at AT&T Stadium in Arlington, Texas.

Tyrel Kirkham, Big 12 Chief Marketing Officer joins 365 Sports to discuss his thoughts on Nelly being the halftime performer at the Big 12 Championship game in December, how he and the Big 12 has gotten people to talk about the Big 12, his thoughts on the creativity from Brett Yormark, and more.

While college football has dominated the reasons for realignment, basketball may soon be far more important. And it could be the undervalued hand the Big 12 can use to solidify its position.

Mack Rhoades, Baylor Director of Athletics joins 365 Sports to discuss his thoughts on the incoming schools into the Big 12, the sadness that came with Big 12 expansion, his thoughts on the possibility of of the Big 12 adding basketball only members, and more.

So much for summer vacation, thanks to the heatwave of conference realignment. Baylor AD Mack Rhoades has burned up phone lines like the sun has burnt vacation-goers the past few weeks but experienced little relaxation himself until now.

Tim Brando, Fox Sports joins 365 Sports to discuss his thoughts on conference realignment in college football, his thoughts on the Pac-12, what will happen with Oregon and Washington, Apple TV giving the Pac-12 until the end of the week to sign the deal, and more.

Big 12 Commissioner Brett Yormark & Mack Rhoades, Baylor Director of Athletics joins 365 Sports to discuss their thoughts on the incoming schools in the Big 12, what Brett Yormark has done to revitalize the Big 12 including building the Big 12's revenue, and more.

The world keeps spinning and the meetings continue

Today, the Big 12 Conference announced the launch of Big 12 Mexico, the Conference's first international extension that will see Big 12 men's and women's basketball, women's soccer and baseball games held in Mexico.

Brett Yormark, Big 12 Realignment Leaks, and USC. What to know from Mack Rhoades' latest visit with 365 Sports.

After the Big 12 Spring Business Meetings, commissioner Brett Yormark took questions from the media alongside Chairman of the Big 12 Board of Directors and Texas Tech President Lawrence Schovanec.

Ross Dellenger, SI.com joins 365 Sports to discuss his thoughts from the ACC meetings if the conference will break its Grant of Rights, his thoughts on the Pac 12 TV agreement, the Big 12's attempt to expand, and more.

Our Brian Ethridge and Sam Bradshaw (S11) take a deep look into why it could be smart for Brett Yormark and the Big 12 to add Gonzaga as a basketball-only member.