Opinion: Private Equity will be a Disaster for College Sports

The Big 12 knows it’s behind the SEC and Big 10 in revenue. Texas, Alabama football, Ohio State, Michigan and USC are worth much more than the collection the Big 12 has assembled. 

Rather than accept the financial gap, the Big 12 has gotten creative to make more money. Brett Yormark has stripped the media of prime seating at the Big 12 Tournament.