Go Gold, White Out and a Surprise for Baylor's '25 Football Game Themes

WACO, Texas — Baylor football has announced six of its seven game themes for the 2025 season, which includes several color outs and calls to action for fan participation this season.
 
The Bears will host Samford on Sept. 13 during Baylor University’s Family Weekend. In addition, the team will commemorate Childhood Cancer Awareness Month and recognize local community kids who are in the fight.

Baylor will celebrate Hispanic Heritage Month during the Bears’ conference home opener vs. Arizona State on Sept. 20 with a Vamos Osos theme. The Bears will bring a Hispanic flair to in-stadium music and performances in the match-up against the reigning Big 12 Champion Sun Devils.
 
The Bears will also host a Goldout on Oct. 4 vs. Kansas State, continuing its Go Gold initiative across all Baylor athletics events. Licensed vendors continue to expand their gold collections each year to provide options for the Baylor Family. 
 
Sailor Bear will return for the Bears’ homecoming matchup vs. UCF on Nov. 1. Fans are encouraged to come spend Homecoming weekend and enjoy the on-campus festivities: Pigskin Revue, Homecoming bonfire, the country’s oldest homecoming parade and so much more. 
 
On Nov. 15, Baylor will honor the service of our military men and women for Salute to Service. Fans are encouraged to wear all white for the matchup vs. Utah and celebrate our service members. 
 
In the regular-season finale on Nov. 29 vs. Houston, the Bears honor its seniors on Senior Day as well as invite the Waco and the surrounding communities to McLane Stadium for 254 Day. 
 
The Aug. 29 season opener vs. Auburn’s game theme will be announced separately on Monday, June 9.
 
BUTTON CONTEST:
In addition to all the festivities, the Bears also bring back the 2025 fan button contest, which will feature seven different designs designed by the Baylor Family for each home game on the Brazos. 

To enter your design for consideration, create a design that fits a 3-inch diameter circle and email to Fan_Engagement@baylor.edu and indicate which game theme it fits. A template is available here for usage.
 
TICKET INFORMATION:
For more information on the football season tickets, click here or call our Baylor Ticket Sales Team at 254-710-2582. All tickets sold for the 2025 football season will be distributed digitally. Mini plans and single-game tickets will be available in July.  
 
2025 Baylor Home Football Schedule
Aug. 29 – AUBURN 

Sept. 13 – SAMFORD 

Family Weekend, Childhood Cancer Awareness Game

Sept. 20 – ARIZONA STATE * 

Vamos Osos

Oct. 4 – KANSAS STATE * 

Go Gold

Nov. 1 – UCF * 

Homecoming

Nov. 15 – UTAH * 

Salute to Service, Whiteout

Nov. 30 – HOUSTON * 

254 Day, Senior Day

 * Big 12 Conference Game

For year-round updates on the Baylor Football team, follow its official Facebook, X, Instagram and TikTok accounts: @BUFootball.