Baylor Football

Putting the Fan First: Doug McNamee Acknowledges Baylor’s Disconnect with Fanbase

"It’s a culture. First of all, it’s a mandate. It’s not an initiative. It’s not one person. It’s not a task force. It’s a mandate: we are here to serve."
By Levi Caraway
January 29, 2026
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Photo by Jack Mackenzie - SicEm365.com

A few weeks ago, Baylor athletic director Doug McNamee sat down with SicEm365’s Colt Barber to discuss a variety of topics, including the importance of fan engagement.

After spending the last seven years as a fan, McNamee sees things from the perspective of not necessarily one of a corporate outsider but of someone deeply involved and tied into the Baylor family.

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Putting the Fan First: Doug McNamee Acknowledges Baylor’s Disconnect with Fanbase

1,235 Views | 2 Replies | Last: 7 mo ago by bear2be2
IowaBear
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8:11a, 1/29/26
Might want to start with a simple standard of not fielding garbage programs Doug… that would in itself help attendance.
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bear2be2
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In reply to IowaBear • 4:07p, 1/29/26
IowaBear said:
Might want to start with a simple standard of not fielding garbage programs Doug… that would in itself help attendance.

In fairness, he's acknowledged this.

And he hasn't exactly had time in that seat to do anything to change that yet.

He inherited this ****show from his predecessor. He deserves some time formulate a strategy and rectify it.

In the meantime, I'll accept saying the right things and an acknowledgement of obvious shortcomings as a commitment to addressing those things moving forward. Because a) that's all he can realistically do right now. And b) it's far more than we ever got from his aloof and out-of-touch predecessor.
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