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SicEm365 Radio Announces New Show, Up Tempo, 11-2 Daily

December 28, 2020
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WACO, Tex. (December 28, 2020)—SicEm365.com, the leading Baylor sports, recruiting, and fan engagement site, along with SicEm365 Radio, is bringing radio listeners and Baylor fans even more radio coverage for the new year.

Beginning January 4, 2021, SicEm365 radio will be live Monday through Friday from 11:00 a.m. (CT) to 2:00 p.m. (CT) with the addition of the UpTempo radio show, featuring current SicEm365 personalities Drake Toll and J.D. PicKell. The show will be produced by Armstrong Sims, who will also continue his daily producer role on the main SicEm365 radio show with David Smoak, Craig Smoak, and Paul Catalina.

UpTempo will be exclusively dedicated to coverage of Baylor athletics. It will be the only show in the market fully dedicated to Baylor sports. And because of the unique digital radio format, it will be accessible to alumni and fans across the world in real-time and replay.

When they launched SicEm365 Radio in April, the SicEm365 ownership team of Ashley Hodge, Brian Ethridge and Colt Barber hired David Smoak, Craig Smoak, and Paul Catalina, formerly of ESPN 1660 Central Texas, to anchor the live programming. Today's announcement expands the lineup and gives Baylor and sports fans across the country even more coverage and insight on high school, Baylor, college, and professional sports.

“This is an opportunity J.D. and I have worked toward since we got to waco. To partner with a company that has the trajectory of SicEm365 and to work alongside some of Baylor media's biggest names is a dream come true," said UpTempo co-host Drake Toll. "We're going to have a lot of fun on this show--this is going to be big."

SicEm365.com has built up a passionate fan community centered around Baylor sports, and with the addition of the radio/video division in March, they have expanded their reach to local Central Texas sports fans, Texas high school sports followers, as well as those who follow other college and pro sports teams. From a virtual board where fans can come together, to weekly recruiting chats, to exclusive first-to-know Bear Signal text notifications for site members, and radio/video coverage five days a week--plus pre-and-post-game coverage for football and basketball, SicEm365 has quickly established themselves as the leading sports coverage name for Baylor and Central Texas.

"The sky is the limit for SicEm365. We are not afraid to keep pushing for excellence and trying new things in order to bring the best coverage and community to Baylor fans and sports fans in Central Texas and around the world," said SicEm365 co-owner Brian Ethridge. "It's no exaggeration to say that 2020 has been difficult for many small businesses, but thanks to the enthusiasm and overwhelming support of the SicEm365 community, we were able to launch SicEm365 radio with three of the best hosts around and open our studio at in the fantastic new 101 Elm development in Waco, as well as becoming the flagship stations for several local high school sports. Now, we are honored and excited to start 2021 by expanding our coverage with UpTempo and bringing even more insight, interviews, and more to our listeners and the SicEm365 community."

The hosts of UpTempo intend to keep their new brand of coverage true to the show's name. 

"I couldn't be more excited to get this train rolling and add even more energy and excitement to the already phenomenal SicEm365 programming. Our audience can expect authentic enthusiasm and juice along with the highest quality of analysis," said UpTempo co-host J.D. PicKell. "We are on a mission to give our audience what they want. Thank you to everyone who listens and is making this possible. I am also grateful to the 'ABCs' of SicEm365 ownership--Ashley Hodge, Brian Ethridge, and Colt Barber--for seeing the need to expand coverage and allowing Drake and I to step up and live out a professional dream. This is going to be a blast."

Founded in 2016, SicEm365.com has rapidly grown to be the largest Baylor sports and recruiting site on the Internet. With more than 27,000 people in the message board community, the site provides coverage of all sports at Baylor, recruiting across Texas and beyond, and hosts a tailgate at Brazos Parking for each home football game. UpTempo  will be streamed live directly on SicEm365 and will be available live via video on multiple social media platforms including Twitter, Facebook and YouTube and the SicEm365 app. UpTempo will be followed by the SicEm365 main show from 3:00 p.m. (CT) to 6:00 p.m. (CT) every Monday through Friday.

To become a part of the SicEm365.com community, visit www.sicem365.com. Message boards and stories are available for all fans. Subscribers have access to a premium message board, content, and additional features. SicEm365 can also be found on Facebook and Twitter. For information on advertising on UpTempo or SicEm365 Radio, please reach out to David Smoak at smoakyhsfb@gmail.com.

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SicEm365 Radio Announces New Show, Up Tempo, 11-2 Daily

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