The Big Ten is valuable because of its brands. That league is full of blue bloods, too.Aberzombie1892 said:If markets didn't matter, the B1G wouldn't be more valuable to media than the SEC. Agree?bear2be2 said:Major markets don't matter as much in college football as legacy brands. And the SEC is full of legacy brands. The Big Ten made some pretty major mistakes chasing markets. That's how they ended up with Rutgers, Maryland and UCLA, which either already are or will be long-term leeches on the league.Aberzombie1892 said:It's a complicated comparison. The SEC is currently pound for pound the better conference on the field, although the B1G will improve and get closer over the next few years with the impact of its addition and filtering out of some legacy competition. In contrast though, the SEC's biggest weakness relative to the B1G is its limited major media markets, and SEC could address that to the extent that it can with pursuing UVA and UNC.bear2be2 said:And the Big Ten seems more determined to add than the SEC does. The SEC really doesn't need to expand. It may feel that need at some point. But the additions of Texas and OU pretty much ensured that it will not only be competitive in the areas it truly cares about, but will remain dominant in those areas -- even at 16 schools.Aberzombie1892 said:They are logical B1G fits, and it would shock the landscape if they chose the SEC over the B1G for one of many reasons - higher annual conference payouts in the B1G, better research/academic institutions in the B1G, more national exposure in the B1G, etc.Wicked_Wombat said:
Fit the SEC profile better...? UVA and UNC are highly-rated academic institutions where academics trump sports. They are more like Vanderbilt than any other school currently in the SEC...and Vandy is not your typical SEC school.
That would of course leave the ball in UNC's and UVA's hands, and it would be fascinating if they by-passed the opportunity to be in a conference with Michigan, USC, UCLA, Washington, Northwestern, Illinois, Ohio State, Purdue, Wisconsin, Rutgers and Maryland (i.e. top 50 US News) to be in a conference with Florida, Texas, Georgia, and Texas A&M (top 50 US News) - this is especially true with the potential for a Notre Dame/Stanford package deal to the B1G, which would add two more top 50 schools.
Ann Arbor, Mich., University Park, Pa., and Lincoln, Neb. aren't large markets. Those schools are among the league's biggest draws because of their brands.
Columbus, Ohio, is a big city, but most of the Big Ten's biggest draws are located in college towns, and their massive alumni bases watch their games from all over the country.