BayouCity said:
OsoCoreyell said:
Just shows you how poorly the college NIL market is at evaluating talent at this point.
Talent is not the sole reason people get NIL deals. It's a great recruiting tool for schools, but many companies just want a face that people recognize.
I would agree with this if I actually saw commercials with college athletes in them. I can only think of a handful of ones. Even for local stuff with Baylor players.
It seems very few of the NIL deals actually involve commercials, appearances or anything like that.
Really the only commercial I can think of is the Dr. pepper ones that had ewers this last season and Caleb Williams before that. Other than those I don't recall any.
Which is what NIL was supposed to be but somehow has just plain turned into pay for play with very little advertising, appearances, etc.