I hope this article provides a mustard seed of faith, hope and encouragement to some folks here. Linda comes across as very clear-eyed about her own challenges and those of the broader landscape.
Her statement about new partnerships feels like potentially a big tell about our AD search:
Quote:
"We have to really work with our donors to step up. We have to work with sponsorships, we have to work on companies that will walk beside us for NIL sponsorships," Livingstone said. "That's going to be a really big focus for a new athletic director. ... That's what many, many institutions are looking at right now. How do we supplement and grow financial support for athletics in a way that's different than we've done it in the past that doesn't put as much burden on our institutions?"
I would not be surprised if our new AD is someone with a pro sports background with an emphasis on marketing, or someone with a background as an agent.
Baylor has a unique brand: a commitment to Christian heritage and spirituality as crucial to human flourishing; a great academic/educational reputation, especially within the medical, legal, and financial industries; a beautiful campus; a vibrant history...for the right person with the right vision, I think Baylor presents a tremendous opportunity to partner with organizations across a variety of industries/sectors.
Add-in that we have coaching staffs that have proven they can win on the biggest stages when they've got the right talent, and our skies should look pretty bright & clear to the right candidate...
pathological optimist