muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

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Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

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Our talent was only good enough for 5 wins? By every metric, this was our best team since 2021. You have got to be kidding me. This whole "Dave needs more money" is insanity.

Danielsjackson114 said:

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muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

---

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

---

Our talent was only good enough for 5 wins? By every metric, this was our best team since 2021. You have got to be kidding me. This whole "Dave needs more money" is insanity.

---

Was this "best team since 2021" evaluation before or after the defensive portal season ending injuries?

Not hard to do w plentiful money and only increasing donations.

Danielsjackson114 said:

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muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

---

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

---

Our talent was only good enough for 5 wins? By every metric, this was our best team since 2021. You have got to be kidding me. This whole "Dave needs more money" is insanity.

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You're not too good at reading comprehension. Nowhere did I say Dave needed anything more and we definitely underachieved per what we spent. I think we had talent already on the roster but a lot of this talent is not meeting expectations. Obviously Trigg, Cameron, Sawyer, Hawkins etc did meet expectations.

blackie said:

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Danielsjackson114 said:

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muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

---

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

---

Our talent was only good enough for 5 wins? By every metric, this was our best team since 2021. You have got to be kidding me. This whole "Dave needs more money" is insanity.

---

Was this "best team since 2021" evaluation before or after the defensive portal season ending injuries?

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Everyone has injuries. It's football. What about all of the other seasons Aranda has had a full roster, and has stunk?

Are we just going to wait until Way Cool Dave has a fully healthy roster? When is that ever going to happen? Another 6 years????

Just give up on your guy already. Your schtick is tiresome. Dave will NEVERA be a HC after Baylor. What does that tell you, Mrs Aranda?

canoso said:

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blackie said:

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canoso said:

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ABC BEAR said:

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$28M for a conference title. Points scored in a CFP game are extra.

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A 2025 conference championship is merely the first dividend of many more to come.

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Problem is, you have to keep pouring the money in year after year. It is not a case of compound dividends...you have to feed new mouths.

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Tech sees it as opportunity, not as a problem. Kudos to them.

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It is the new model going forward. Was the investment worthwhile?? Yes, if you want a seat at the table and be in the playoff.

The question that should be asked is "who is managing the NIL"? It is not the HC. The new position that is the key is going to be GM, the person connecting the school, the money and the player. It is not a one man show. The HC is not person putting together these teams. Don't get me wrong, HC is important as they can LOSE you a game on gameday. But, they are not putting it all together. You can change the HC, such as at Baylor, and end up in the same position.


"Once merely a behind-the-scenes support role, college GMs are quickly becoming the difference between winning and losing -- as much as any coordinator or even head coach.

"They're doing more than just putting together a team -- they're wearing a lot of different caps ... like a head coach because they're in charge of the roster, the [salary] cap, incoming freshmen and portal players," said CJ Cavazos, a former Nebraska director of football relations who is now a consultant and agent and co-moderated the combine symposium alongside Inside the League founder Neil Stratton. "Half of college football general managers will be making close to a million dollars. That's where the market is taking them."

GM position the new gold rush for college football - ESPN

Danielsjackson114 said:

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blackie said:

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Danielsjackson114 said:

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muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

---

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

---

Our talent was only good enough for 5 wins? By every metric, this was our best team since 2021. You have got to be kidding me. This whole "Dave needs more money" is insanity.

---

Was this "best team since 2021" evaluation before or after the defensive portal season ending injuries?

---

Everyone has injuries. It's football. What about all of the other seasons Aranda has had a full roster, and has stunk?

Are we just going to wait until Way Cool Dave has a fully healthy roster? When is that ever going to happen? Another 6 years????

Just give up on your guy already. Your schtick is tiresome. Dave will NEVERA be a HC after Baylor. What does that tell you, Mrs Aranda?

---

Pretty amateurish response to a simple question.

If I thought I had plugged holes to a defense that was not good, I might say it is the best team I have had since 2021. That opinion was based on those additions. If the additions never see the field, that makes the point moot. Since I was not the one that said it was the best since 2021, I was simply asking the question of whoever made that comment as to whether it was made before or after the injuries. Yes, injuries are art of the game, but they do determine how strong a team you have and what you think you might do with it. That is just common sense. Once again, the best since 2021 was not my comment. What is wrong with trying to determine the basis behind the comment?

Why do you say "my guy"? You won't see any post where I have advocated that. The "Mrs. Aranda" comment is just childish and takes any credibility away from your response.

In all my posts, I have tried to just stay objective without an agenda one way or another, nor to interject childish comments about someone's post or the poster themselves.

My belief is that CDA is still coach because Baylor does not have the money it can divert to pay him off, pay off the assistants, pay off someone else's buyout and still have money to pay players.....and to not abandon what a university is actually suppose to be That is why he is still the coach and may still be the coach in 2027 if something doesn't change with either the money situation or how NIL could be corralled.

Happy to have a mature, objective discussion with anyone. However, you don't seem to be the person with whom that can be done as referenced by your last sentence.

>>
QB Brendan Sorsby, top player in portal, commits to Texas Tech

Pete Thamel
Jan 4, 2026, 10:36 PM ET

Former Cincinnati quarterback Brendan Sorsby, the top player in the NCAA transfer portal, is committing to Texas Tech, Sorsby told ESPN on Sunday.

Sorsby's decision comes in the wake of his visits to Lubbock, Texas, on Friday and LSU in Baton Rouge on Saturday -- and after the Red Raiders' aggressiveness in the transfer portal led to the school's first Big 12 title.
<<

Texas Tech secures No. 1 transfer QB Brendan Sorsby in $5M NIL deal
Story by Leah Vann

Former Cincinnati quarterback Brendan Sorsby announced his intent to transfer to Texas Tech, according to ESPN's Pete Thamel. Sorsby chose the Red Raiders over the LSU Tigers in a whirlwind 48-hour recruiting stretch.

The news isn't surprising since the Texas native has spent the past four years in the Midwest at Indiana and Cincinnati. Fans also found clues to the quarterback's location after an anonymous tip revealed he logged into his YouTube from an Airbnb in Lubbock, and they discovered his girlfriend was transferring to Texas Tech for volleyball.

According to On3's Pete Nakos, Sorsby has agreed to a $5 million NIL deal with Texas Tech.
<<

To be fair to Tech, much of their roster were Texas high school players that they developed, not obtained through the portal or free agency. Yes, some key additions were purchased, but Roberts and Rodriguez, QB, both RB, and others are program players.

TeamPlayer said:

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To be fair to Tech, much of their roster were Texas high school players that they developed, not obtained through the portal or free agency. Yes, some key additions were purchased, but Roberts and Rodriguez, QB, both RB, and others are program players.

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You are not winning today with "internal developed players", especially schools like Baylor. They will develop and then leave. Funny, how it is said BU doesn't develop players, but in the same breath say BU had a good roster last year. Those "developed" players are leaving for more money.

The only answer is all in on NIL and hiring someone to run it, not the HC and not the AD. Someone that specializes in football NIL and puts together a team. Otherwise, it is more of the same no matter who you install as HC.

muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

---

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

---

In the current environment player evaluation, player development, player utilization (i.e. the right scheme for the players you have), fund raising and money management are all critical.

The Athletic Director must put together a staff with all the required skills. Once that is done, be ready to replace some or all those people because schools with more money will hire them away. That's a hard as hell job and I wish Doug the best of luck!

Tech apparently has an unlimited NIL budget so that makes things easier for them.

FLBear5630 said:

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TeamPlayer said:

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To be fair to Tech, much of their roster were Texas high school players that they developed, not obtained through the portal or free agency. Yes, some key additions were purchased, but Roberts and Rodriguez, QB, both RB, and others are program players.

---

You are not winning today with "internal developed players", especially schools like Baylor. They will develop and then leave. Funny, how it is said BU doesn't develop players, but in the same breath say BU had a good roster last year. Those "developed" players are leaving for more money.

The only answer is all in on NIL and hiring someone to run it, not the HC and not the AD. Someone that specializes in football NIL and puts together a team. Otherwise, it is more of the same no matter who you install as HC.

---

Like in Moneyball.

ScottS said:

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FLBear5630 said:

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TeamPlayer said:

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To be fair to Tech, much of their roster were Texas high school players that they developed, not obtained through the portal or free agency. Yes, some key additions were purchased, but Roberts and Rodriguez, QB, both RB, and others are program players.

---

You are not winning today with "internal developed players", especially schools like Baylor. They will develop and then leave. Funny, how it is said BU doesn't develop players, but in the same breath say BU had a good roster last year. Those "developed" players are leaving for more money.

The only answer is all in on NIL and hiring someone to run it, not the HC and not the AD. Someone that specializes in football NIL and puts together a team. Otherwise, it is more of the same no matter who you install as HC.

---

Like in Moneyball.

---

Bingo.

have to wonder how long cody will put up with friday nights joey?

TeamPlayer said:

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To be fair to Tech, much of their roster were Texas high school players that they developed, not obtained through the portal or free agency. Yes, some key additions were purchased, but Roberts and Rodriguez, QB, both RB, and others are program players.

---

This is a bit of a misleading analysis in the sense the many of the players brough in by Tech via the portal were head and shoulders above the rest of the Big 12. To rephrase, if you take the players Tech brought in via the portal during the 2024-2025 offseason and move them to any other Big 12 program for the 2025 season, that other Big 12 program probably wins the Big 12 in 2025. That's how significant that collection of players are in the Big 12 conference.

Middle range schools like Baylor and TT aren't supposed to be upsetting the applecart like this. TT is showing the blueprint for this. Big schools won't like what they are doing.

Midnight Rider said:

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Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football, which they accomplished, only to receive an old fashioned butt kicking in the Playoff.

The lesson learned here seems to be that 28 million dollars might buy you a Big 12 Conference championship, but that's about all.

Was this a wise investment by Texas Tech?

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No, because the other big takeaway from Tech's season is that all the money in the world cannot transform a mid tier coach like Joey McGwire into Nick Saban.

ScottS said:

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FLBear5630 said:

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TeamPlayer said:

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To be fair to Tech, much of their roster were Texas high school players that they developed, not obtained through the portal or free agency. Yes, some key additions were purchased, but Roberts and Rodriguez, QB, both RB, and others are program players.

---

You are not winning today with "internal developed players", especially schools like Baylor. They will develop and then leave. Funny, how it is said BU doesn't develop players, but in the same breath say BU had a good roster last year. Those "developed" players are leaving for more money.

The only answer is all in on NIL and hiring someone to run it, not the HC and not the AD. Someone that specializes in football NIL and puts together a team. Otherwise, it is more of the same no matter who you install as HC.

---

Like in Moneyball.

---

.... or DaleBall.

- UF

The next iteration.

D!

Viva Trumpata!!

{ sipping Naked Strawberry Banana Machine }

Aberzombie1892 said:

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TeamPlayer said:

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To be fair to Tech, much of their roster were Texas high school players that they developed, not obtained through the portal or free agency. Yes, some key additions were purchased, but Roberts and Rodriguez, QB, both RB, and others are program players.

---

This is a bit of a misleading analysis in the sense the many of the players brough in by Tech via the portal were head and shoulders above the rest of the Big 12. To rephrase, if you take the players Tech brought in via the portal during the 2024-2025 offseason and move them to any other Big 12 program for the 2025 season, that other Big 12 program probably wins the Big 12 in 2025. That's how significant that collection of players are in the Big 12 conference.

---

Yes. Thank you.

It was not because of Joey that collection of players won. That D was better than anyone they faced all year until Oregon.

To think hiring Joey would have gotten Baylor to the same place with the AD we had is not accurate. Maybe Joey makes a minor Bowl the last two years if you believe he is a better coach. But, there was not enough CFB Playoff talent on this team to crack the dance.

ScottS said:

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Middle range schools like Baylor and TT aren't supposed to be upsetting the applecart like this. TT is showing the blueprint for this. Big schools won't like what they are doing.

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Tech's response is: And? We should be so blessed.

Tech has a billboard in Times Square for Sorsby

blackie said:

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Danielsjackson114 said:

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muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

---

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

---

Our talent was only good enough for 5 wins? By every metric, this was our best team since 2021. You have got to be kidding me. This whole "Dave needs more money" is insanity.

---

Was this "best team since 2021" evaluation before or after the defensive portal season ending injuries?

---

Irrelevant. Mr. Defensive Guru should have had a next man up. Gosh, it had only been five years. Maybe Aranda should have had some players developed by then? If he's having to rely so heavily on the portal at that point in his tenure, that's a huge red flag.

CaliBear00 said:

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blackie said:

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Danielsjackson114 said:

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muddybrazos said:

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TechDawgMc said:

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Two things I'd wonder: 1) how much did TTech bring in financially because of the improvement in the team (better ticket sales, money from the CFP, gifts from donors, etc.)? 2) How much more was the $28M than what Baylor paid for a crappy season that led to tiny crowds by mid-season.

Everyone is having to pay. The question is the value of the marginal difference.

---

Double. I have seen from a credible source that BU spent $14mill. We got a poor ROI bc at that amount of investment we shouldve won at least 8-9 games imo. I think our talent evaluators are not the best or maybe its our talent developers.

---

Our talent was only good enough for 5 wins? By every metric, this was our best team since 2021. You have got to be kidding me. This whole "Dave needs more money" is insanity.

---

Was this "best team since 2021" evaluation before or after the defensive portal season ending injuries?

---

Irrelevant. Mr. Defensive Guru should have had a next man up. Gosh, it had only been five years. Maybe Aranda should have had some players developed by then? If he's having to rely so heavily on the portal at that point in his tenure, that's a huge red flag.

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What year did NIL come into effect? Oh, July 2021. What was Mack's response? We won't pay individual players, everyone gets the same by position.

Is it an excuse? No, I do believe he needs to go to an Academy. But, I also believe he didn't get a fair shake as he was HC during a time period that got a lot of coaches, some institutions like Gundy and Saban. NIL changed the game and Aranda didn't exactly have the best Administration to navigate it.

Hopefully we learned.

boognish_bear said:

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BigGameBaylorBear said:

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Tech has a billboard in Times Square for Sorsby

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Yep... they are playing games in a whole different stratosphere than the rest of the conference.

Times Square in New York City today. The @TexasTechFB Brand is national, just like our intentions and ambitions! Wait until you see What (or who) is Next!! pic.twitter.com/nS2WiDYzlq

— Cody Campbell (@CodyC64) January 5, 2026

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They certainly got the bones to be a big boy in football. 100+ years of poverty Tech football and now they're becoming a major brand

Perhaps this is what it is going to take to cause the SEC (especially) and B1G off their high horses to realize this is going to end up hurting them and the end result is that some sanity comes back into play for college football.

I really don't know what you prove by just buying championships. It seems obvious that if you corral the best talent you should win....and pity the poor coach that does not.

Tech outspent Baylor but some of the teams above BU spent less. Perhaps a lot less.

BU needs more bang for the buck.

For what it's worth, Tech spent over $25 million to score as many points as Baylor did in the CFP.

boognish_bear said:

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BigGameBaylorBear said:

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Tech has a billboard in Times Square for Sorsby

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Yep... they are playing games in a whole different stratosphere than the rest of the conference.

Times Square in New York City today. The @TexasTechFB Brand is national, just like our intentions and ambitions! Wait until you see What (or who) is Next!! pic.twitter.com/nS2WiDYzlq

— Cody Campbell (@CodyC64) January 5, 2026

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Well, time for Linda and the new AD to go and make nice with the money people we pissed off over Briles. Either we get them on board to the same level or might as well go D2...

FLBear5630 said:

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boognish_bear said:

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BigGameBaylorBear said:

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Tech has a billboard in Times Square for Sorsby

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Yep... they are playing games in a whole different stratosphere than the rest of the conference.

Times Square in New York City today. The @TexasTechFB Brand is national, just like our intentions and ambitions! Wait until you see What (or who) is Next!! pic.twitter.com/nS2WiDYzlq

— Cody Campbell (@CodyC64) January 5, 2026

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Well, time for Linda and the new AD to go and make nice with the money people we pissed off over Briles. Either we get them on board to the same level or might as well go D2...

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No one is going to do it for a Lame Duck HC like Way Cool Dave

Redbrickbear said:

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Midnight Rider said:

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Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football..



Was this a wise investment by Texas Tech?

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Yes

And they will do it again next year. And spend even more and might even make the national title game. And the year after that they might win it all.

They are committed

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Yeah, I don't buy the "it only got them a B12 Championship" line because a sample size of 1 doesn't mean they won't just buy a better offense next year and be right there with the other top spenders.

BaylorHistory said:

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Redbrickbear said:

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Midnight Rider said:

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Texas Tech paid 28 million dollars to a bunch of kids hoping that the kids would win a Big 12 Conference championship in football..



Was this a wise investment by Texas Tech?

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Yes

And they will do it again next year. And spend even more and might even make the national title game. And the year after that they might win it all.

They are committed

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Yeah, I don't buy the "it only got them a B12 Championship" line because a sample size of 1 doesn't mean they won't just buy a better offense next year and be right there with the other top spenders.

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If anything, it proved it worked. They just bought a QB for 5 million.