Big12 in-conference MBB games viewership by channel thus far (in thousands; no ratings for ESPN+ games; data per SportsMediaWatch)

See data in attached tables below

Observations:
-Kansas obviously dominates/drives viewership, with their passionate fanbase (and earned respect… pic.twitter.com/1QNHM5DeCn

— Jeff Fuller (@jjfuller72) March 4, 2024