Huge Yormark fan but this is where he could learn from Greg Sankey and all the prior SEC commishes. Kansas, Houston, Baylor, Iowa St and Arizona should never play a conference game on ESPN+. All games should be on network TV. The SEC commishes have always made sure the top programs appear on national TV networks so everyone across the country can see them and make it look like the conference is completely deep, and it sticks the under competitive programs on regional networks and streaming so they are not exposed. Yeah those schools b itched to the SEC commisioner but Mike Slive and now Sankey told them to go to the corner and shut up because it was the commissioner's job to make the product sales worthy to the masses.
If you want to sell the Big 12 product to someone in Brooklyn or Minneapolis or Seattle or Miami, you need to put Kansas, Houston, Baylor, Iowa St and Arizona in front of them on national networks any night you can and you will catch their attention.