The majority of Reese's NIL deals came subsequent to her taking on the Bayou Barbie persona as her popularity blew up on social media.
LSU generated a couple of NIL deals for her to begin with once she signed with their program as well as guaranteeing that the school would provide legal, tax, and management assistance until Reese obtained her own representation. Most importantly, the Tigers backed Reese by making her the face of their program. Reese's vastly increased popularity combined with LSU's success then provided her with a platform to monetize a host of new opportunities. Hence she now has 17 NIL deals (even if she rakes in less money than the Cavinder twins, Paige Bueckers, Caitlin Clark, or even her teammate Flau'jae Johnson).
LSU generated a couple of NIL deals for her to begin with once she signed with their program as well as guaranteeing that the school would provide legal, tax, and management assistance until Reese obtained her own representation. Most importantly, the Tigers backed Reese by making her the face of their program. Reese's vastly increased popularity combined with LSU's success then provided her with a platform to monetize a host of new opportunities. Hence she now has 17 NIL deals (even if she rakes in less money than the Cavinder twins, Paige Bueckers, Caitlin Clark, or even her teammate Flau'jae Johnson).