Big 12 Conference To Establish Commercial Sales Division

IRVING, TX – Today, the Big 12 has announced it will create an internal commercial sales division for the first time in the Conference’s 27-year history. In having complete control of its commercial business, the Conference is also announcing the hiring of Sean Desmond, the Big 12’s first-ever Vice President of Sales to lead commercial efforts. Desmond will report directly to Commissioner Yormark.