Baylor Football

Putting the Fan First: Doug McNamee Acknowledges Baylor’s Disconnect with Fanbase

"It’s a culture. First of all, it’s a mandate. It’s not an initiative. It’s not one person. It’s not a task force. It’s a mandate: we are here to serve."
By Levi Caraway
January 29, 2026
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Photo by Jack Mackenzie - SicEm365.com

A few weeks ago, Baylor athletic director Doug McNamee sat down with SicEm365’s Colt Barber to discuss a variety of topics, including the importance of fan engagement.

After spending the last seven years as a fan, McNamee sees things from the perspective of not necessarily one of a corporate outsider but of someone deeply involved and tied into the Baylor family.

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McLane Stadium Foster Pavilion Fans Athletic Director Doug McNamee Fanbase Basketball Football Baylor 2026
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