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Baylor Baseball


March 23, 2020

WACO, Tex. (March 23, 2020)—, the leading Baylor sports, recruiting, and fan engagement site, is launching the next level of coverage for members and fans alike with SicEm365 Radio. Leveraging the power of Internet radio and the website, this new dimension of their fan-favorite coverage is scheduled to launch April 6, 2020.

To launch SicEm365 Radio, the SicEm365 ownership team of Ashley Hodge, Brian Ethridge and Colt Barber have hired David Smoak, Craig Smoak, and Paul Catalina, formerly of ESPN 1660 Central Texas, to anchor the live programming

“We know times are uncertain right now, but what we are certain of at SicEm365, is that we are going to provide Baylor fans and high school football fans with the best coverage anywhere of games, recruiting, coaches, and more,” said co-owner Brian Ethridge. “There will be no better place than and SicEm365 Radio to get your Baylor and high school sports information, and we couldn’t be more excited to have David, Craig, and Paul joining the team.”

SicEm365 Radio will bring in a new, enhanced era of coverage for fans in Central Texas and around the country, powered by the platform. “When I arrived in Waco in 2010, I thought I wouldn’t be around more than a year. But Waco has become my home, and I’m thrilled that it will remain my home. With SicEm365 Radio, I’ll be able to bring the same passion, enthusiasm and professionalism to as I have through my 38-year career covering sports at all levels. I can’t wait to continue our thorough coverage of Baylor Athletics, but also high school programs as well,” said David Smoak.

Like’s message boards and published content, SicEm365 Radio will have content that is both free for all access and premium, subscription-only content. “We have built up a fan community that is passionate about Baylor sports as well as recruiting and high school sports all over Texas. From a virtual board where fans can come together, to weekly recruiting chats, to our first-to-know Bear Signal text notifications, we have brought Baylor fans what they want to see as we’ve cheered the Bears to new heights the last several years,” said Colt Barber, co-owner and Editor in Chief of “With the addition of David, Craig, and Paul, we are now able to bring our community the next level of coverage—radio.”

The Smoaks and Catalina are well-known around Central Texas and in high school football circles across the state and will be an invaluable addition to the SicEm365 team following their departure from the traditional sports radio format.

“I’m super excited to join SicEm365. When one door closes, another opens. I know we all look forward to taking the site to another level. I can’t wait to get started,” said Paul Catalina.

Founded in 2016, has rapidly grown to be the largest Baylor sports and recruiting site on the Internet. With more than 27,000 people in the message board community, the site provides coverage of all sports at Baylor, recruiting across Texas and beyond, and hosts a tailgate at Brazos Parking for each home football game.

“I’ve seen first-hand what an incredible community SicEm365 has grown into the last few years,” said Craig Smoak, who started providing content for the site as a contributor in 2018. “I’m ecstatic to be a full-time member of the team and look forward to reaching new heights with what this site can become and provide to fans.”

The radio show will be streamed live directly on SicEm365. In addition, the show will be available live on multiple social media platforms including Twitter, Facebook and YouTube.

To become a part of the community, visit Message boards and stories are available for all fans. Subscribers have access to a premium message board, content, and additional features. SicEm365 can also be found on Facebook and Twitter. For information on advertising on SicEm365 Radio, please reach out to David Smoak at

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