BearlyBeloved said:
Numbers are all over the place regarding how many total subscribers Apple+TV has. It looks like maybe 25-million.
More importantly, the people with the add-on subscription for a season pass to Major League Baseball is right at 1-million, BUT many of them do not pay extra for it, getting it through some other incentive package.
So I wonder how many people would pay to watch Pac-? football? And how much? And would that ever reach a high-enough level to create "escalator" revenue??
Subscription numbers for Apple TV+ may in fact be as high as 25mm. I have one, it comes with my Apple One bundle. I bet that's the way most subscriptions to ATV+ work. If you use Apple Music and subscribe to the 2 TB iCloud storage plan the rest (arcade, TV, fitness) are just a couple of bucks, why not. I occasionally watch a show there (Slow Horses was great), but mostly not.
I suspect that most ATV+ subscribers are higher income households already deeply embedded in the Apple ecosystem. Maybe the PAC 12 figures that works for them.
Illigitimus non carborundum