Baylor Bear Football QB, Adrian Burk and friends, c.1949 courtesy Baylor.edu

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Big Bear Cola, various cans for sure. For sale on EBay

In the 1970 TCU vs. Baylor football game, TCU defeated Baylor 34-27. The game is most remembered for the tragic death of TCU Head Coach Jim Pittman from a heart attack during the game, which occurred during halftime. The TCU team learned of their coach's passing at the half and staged an inspired comeback in the second half to secure the victory. Courtesy EBay

Assassin said:

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In the 1970 TCU vs. Baylor football game, TCU defeated Baylor 34-27. The game is most remembered for the tragic death of TCU Head Coach Jim Pittman from a heart attack during the game, which occurred during halftime. The TCU team learned of their coach's passing at the half and staged an inspired comeback in the second half to secure the victory. Courtesy EBay

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I was at the game when Jim Pittman died. It was at Baylor Stadium in Waco, not in Fort Worth. TCU did rebound in the second half and win the game. I was sitting behind the TCU bench and Pittman collapsed on the sideline during the game. An ambulance took him from the field, but the team and the fans on that side of the stadium knew he was gone when he hit the ground. Strange mood at the game.

Stranger said:

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Assassin said:

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In the 1970 TCU vs. Baylor football game, TCU defeated Baylor 34-27. The game is most remembered for the tragic death of TCU Head Coach Jim Pittman from a heart attack during the game, which occurred during halftime. The TCU team learned of their coach's passing at the half and staged an inspired comeback in the second half to secure the victory. Courtesy EBay

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I was at the game when Jim Pittman died. It was at Baylor Stadium in Waco, not in Fort Worth. TCU did rebound in the second half and win the game. I was sitting behind the TCU bench and Pittman collapsed on the sideline during the game. An ambulance took him from the field, but the team and the fans on that side of the stadium knew he was gone when he hit the ground. Strange mood at the game.

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You are correct. Never trust Google search

In 1971, he served as the head football coach at TCU, where he compiled a 331 record, being credited for the 3427 win that happened on the day of his death. He died of a heart attack on the sidelines of a game against Baylor in Waco, Texas on October 30, 1971.

Stranger said:

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Assassin said:

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In the 1970 TCU vs. Baylor football game, TCU defeated Baylor 34-27. The game is most remembered for the tragic death of TCU Head Coach Jim Pittman from a heart attack during the game, which occurred during halftime. The TCU team learned of their coach's passing at the half and staged an inspired comeback in the second half to secure the victory. Courtesy EBay

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I was at the game when Jim Pittman died. It was at Baylor Stadium in Waco, not in Fort Worth. TCU did rebound in the second half and win the game. I was sitting behind the TCU bench and Pittman collapsed on the sideline during the game. An ambulance took him from the field, but the team and the fans on that side of the stadium knew he was gone when he hit the ground. Strange mood at the game.

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Here is a very long article on the subject:
https://www.foxsports.com/stories/other/the-night-tcu-baylor-rivalry-met-tragedy

Not Baylor but really cool. 1940's Schlitz ad with a Bear drinking Schlitz

David Scoggins posted this on my Facebook page. "From the days my dad coached at Baylor": David Scoggins

BU Christmas Toy Drive

Baylor Glee Club 1918-1919

1927 Baylor University BEARS - Waco, Texas:

Top Row, Jones, Naylor, Gray, Riley, Noble, Bullock, Burdett, Gilliland, Braden, Hale, Keyes, Weed, Crow, Jennings (Coach)

Second Row: Newberry, Mitchell, Smith, Guice, Cloud, Jones, Pruitt, Roland, Smith, Boone, Newberry Coone, Stafford, Barksdale, Burch, Bennett.

Bottom Row: Potter, Griffin, Washam, Taylor, Naylor, Sheid, Gilliam

The Baylor Bears opened the 1927 football season with a defeat at the hands of the southwestern Pirates. This seemed to show the coaching staff the many weak points in the machine, for the next week saw the defeat of the Trinity Tigers in the second of the pre-season series.

The high point of the season was the game with Texas University at Austin. Holding the Steers all through the game by a decisive score, it was not until the last few minutes of play that the Bears let them come back to win 13 to 12. Charlie Noble played the greatest game of his collegiate career, passing and punting in a sensational fashion.

That Good Ole Baylor Line was most in evidence against the Centenary Gentlemen, and it was only a perfectly executed pass late in the game that enabled them to down the Bears, 9-6.

Coach Jennings faced the hardest obstacle a coach can face, shortage of material, and Baylor's poor showing in 1927 was due entirely to the lack of man power

Baylor vs Hardin-Simmons at Waco Stadium, Sept 26th, 1942.

On September 26, 1942, Hardin-Simmons University (HSU) defeated Baylor University 13-6 in Waco, Texas, marking a significant early-season win for the HSU Cowboys football team against a larger opponent, per newspapers.com sources and Wikipedia's 1942 team page.

This was during WWII when most of the fellas were in the armed forces. HS had a solid team that year beating Baylor, NT State, SMU, Az State, UTEP, Az, and tying Texas Tech in a scoreless battle. Their only loss was to 2nd Air Force in the Sun Bowl 13-7

1953 newspaper. UT upsets Bears 21-20

Assassin said:

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In the 1970 TCU vs. Baylor football game, TCU defeated Baylor 34-27. The game is most remembered for the tragic death of TCU Head Coach Jim Pittman from a heart attack during the game, which occurred during halftime. The TCU team learned of their coach's passing at the half and staged an inspired comeback in the second half to secure the victory. Courtesy EBay

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I was there.

Timbear said:

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Assassin said:

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In the 1970 TCU vs. Baylor football game, TCU defeated Baylor 34-27. The game is most remembered for the tragic death of TCU Head Coach Jim Pittman from a heart attack during the game, which occurred during halftime. The TCU team learned of their coach's passing at the half and staged an inspired comeback in the second half to secure the victory. Courtesy EBay

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I was there.

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I was there, too, and most of the information in the cut line is just a flat-out fabrication. Pitman died in the first half and the team and most of the east side of Baylor Stadium knew it almost immediately. The death was announced at halftime and TCU was behind. The horney toads rallied and won in the second half.