BearBall said:
Much easier to succeed in the Big 12 vs the SEC.
That's true - especially given 40-60% of the Big 12 could win the league in any given year while that's flat out not true in the SEC (or B1G for that matter).
In Tech's case specifically, every offseason of Joey McGuire includes a massive marketing push in regard to how good the upcoming season will be, and, somehow, those expectations have essentially been missed every single year that he has been coach. If Tech -meets- the expectations put out by Tech in 2025, it will more or less be the first time that they have done so with McGuire at the helm.