boognish_bear said:
I know we are not at the top… But I thought we were in like the top third of NIL spending in the conference
I don't know that we know the answer as to whether or not we can/would spend to be in the top third. This NIL really came about after CDA was here and was sliding. The big donors got turned off. With the right hire, that spigot could be turned on. Comparing what we can spend from donor money the last few years as to what we would spend with an AD and coach that the BMDs could buy into, is apples to oranges. The circumstances are just completely different.
With that said, I absolutely disdain the whole bloated NIL landscape. This is not what college should have ever become. It laughs in the face of the 99% of the students who are coming to school to better their opportunities for a bright future in their chosen career and handing out what they might hope to earn in a decade or more to "student" athletes, many of whom would be at the bottom of their class, if even that high. Got to be a great feeling to be sitting in class next to a millionaire that has no clue or hope of ever understanding the class subject matter while you may be struggling with the costs of just attending.