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Women exist and millions of them watch the Super Bowl.
Seems like reach to blame everything on women. Most of the 20-30 something men I know are plugged into reality shows and like the drama. Or they are so involved with draft/recruiting that mock drafts, and recruiting boards are more important than actual games. Or they are totally divorced from actual games and only care about them as generators of statistics for their fantasy league (lots of women play fantasy football). Drama/Draft/Stats, all first order derivatives of football that get (cumulatively) more hours of coverage than the games themselves.
Dallas Cowboy's fans gave up on caring about football games long ago when the cowboys became just a reality show based on a football team.
For me, I just want to watch the games.
Illigitimus non carborundum