Look around at the many long faces at Foster scraping the edges of their skimpy cheese portions. The foodservice Queso Baylor uses costs $9 for a 106 ounce can which works out to 8.5 cents an ounce. While you are unable to comprehend who eats this food, BU knows they can charge $8 and get away with it. 2 oz tortilla chips and 1oz Queso = $8. That's a higher per pound price than Franklin's brisket $42.66 per pound of the nacho offering Vs $34.00 per pound for Franklin brisket (market price as of 2/6/24. I don't know how much Baylor is paying for the chips, but knowing a 2oz bag of plain tortilla chips at dollar tree costs $1.25 retail, one can surmise worst case scenario it's costing BU concessions $1.25 for chips plus 8.5 cents for Queso, plus whatever the flimsy paper tray they are served in. Let's assume the paper tray costs 10 cents each and the thimble sized Queso container cost of 5 cents. that yields Baylor a $1.25 + .085 + .10 + .05 = $1.49 rounded up cost for this nacho product yielding a profit of $6.51. $25,000 fine divided by $6.51 is 3,840 nacho product servings. Now clearly you aren't ordering these nachos or any of the other concession products, but based on the amount of trash I see after both basketball and football events , I conclude it's thousands of orders of nachos per event. Given the low cost of the Queso to BU do you think they could splurge and fill the 2oz container to the brim ? Would this possibly boost customer satisfaction in the nacho concession selection? I think it would. More nacho servings sold would help to quickly pay back this $25,000 fine, Maybe BU marketing could start a campaign called "Nacho Fine Mack!!", a play on words to suggest "Not your fine Mack". I can envision the public address getting enthusiastically behind such a catchy promotion, so much so that those on the side lines might be willing to purchase said nachos just to support this worthy cause. Selfishly bringing attention to the skimpy cheese ration this campaign might lead to the availability of a jumbo cheese sauce option. After paying $8 and receiving only 1 oz nacho sauce I'd be happy to pay (fill in the blank) for an ample 4 oz serving of cheese sauce to round out the chips portion. Given that the Jumbo Shrimpers in the suites receive unlimited access to concession amenities, I would gladly pay a premium for an extra nacho sauce portion. This said, this add on sale could make quick work of paying off the $25,000 fine. I think most Baylor partisans and visiting guests are already making these nacho purchases but how many more would pay $3.00 for a 4 oz cheese add on ? Although you can't get your brain around it, I bet at least 500 would pay the extra $3 for an extra 4oz cheese? Those 4 ounces plus an enhanced container size cost being approximately 4x.085 + .09 container = 43 cents cost yields $2.57 !!!! For the cheese add on in profit x 500 per game is an extra $1,285 per game. To borrow words from Ron Burgundy, "that escalated quickly" is just the point of "Nacho Fine Mack", to quickly pay off the $25,000 by selling as many of the improved nacho portion size as possible. My numbers in terms of cost to BU may be slightly inflated in terms of the tortilla product but all that means is less orders of nachos would need to be sold to cover the Big 12 fine.
