While college football has dominated the reasons for realignment, basketball may soon be far more important. And it could be the undervalued hand the Big 12 can use to solidify its position.

Not all broadcast distribution is equal. How visible should each league be for the coming round of TV contracts? Will your team be visible? How much streaming is realistic? We dive in!

We dive into television values, available windows, possible expansion values, and more in this subscriber Q&A! How much would be a reasonable value for leagues that lost members? How valuable is "After Dark"? What linear windows are realistic for selling additional inventory?

Where Big 12 teams might go, how the selection process works, and who they might face when they get there.

This article attempts to provide a quick look at the TV windows for the top seven leagues by network and then will look at how the leagues stack up in proportional numbers of games per school.

Baylor can still win as the revenue gap grows.

That's the next phase

How does Baylor Athletic Director Mack Rhoades view the latest developments in conference realignment and TV deals? Craig breaks down his interview with 365 Sports Radio.

Facing reality is tough. It requires admitting that maybe you don’t bring enough to the table in certain situations.

The future is once again cloudy for Baylor and the Big 12 following the West Coast version of OU-Texas exits.

A debate now rages: Is college football actually in a better spot because consolidation ensures we’ll get to see Texas play SEC teams and USC play Ohio State more often?

As USC and UCLA plan to join the Big Ten for the 2024 football season, here are a few things to keep in mind.

History is a guide, and “The great man theory" can help us understand the future reasons for realignment decisions

Why do investors suddenly care that tech companies aren’t making money when for years, we could pretend it didn’t matter? Two factors stick out, and both could come into play for TV deals.

Don't view the ACC's television deal as ironclad.