As fans under Briles we had a clear identity. We were going to make every defense look lost and the games were going to be exciting and fast paced. Under Rhule we saw a well coached defense that was disciplined and overachieved. It was slightly less exciting, but still a pretty clear identity to support.
This team is hard to watch because their brand is still a mystery after 6 years? Part of that is all the turnover at coordinator positions, part of that is the culture set by the HC is not one that translates well to most of us. It's hard to get excited about philosophical and esoteric ramblings.
Combine the lack of a team identity with 11am games against the 2-3 wheat Aggies in 95 degree, direct sunlight, with an administration that seems more concerned with upholding a set of antiquated and hypocritical values, and a lack of reasons other than the game to endure a 2 hour drive on I-35, and the lack of attendance is understandable.